Ten Steps For Planning Brand Contests

Honda Civic’s awesome trips Sweepstakes contest “Custom Honda Rides- Awesome Trips”, gives a chance to win a custom Honda Civic Sedan designed and autographed by Demi Lovato or a custom Honda Grom motorcycle designed and autographed by Nick Jonas, or a trip to Europe to meet Nick Jonas. Contests can engage audiences with a theme or with a […]

Five Content Marketing Ideas For Holiday Season

Generating awareness with existing fans and followers for new launches and campaigns that require users to interact with your products increases engagement and conversions. Highlighting offers with a call to action increases awareness, and brings in the required click-through rate. Create a sense of urgency with your messages. Engage your audience with content ideas that resonate […]

Key Insights For Content Moments

According to AOL Advertising research for over 55,000 social interactions, there are eight different moments that define the content experience. Comprised of four different elements-Motivation, Emotion, Outcome and Topic, the eight different moments are the one that: Inspire – Looking for fresh ideas, Impart Knowledge – Staying Updated, Lead To Discovery – Seeking answers or advice, Provide Comfort – […]

OMG! Pepsi and Twitter Launch Promoted#Stickers

Pepsi and Twitter are partnering for global launch of Promoted#Stickers. Promoted#Stickers will prominently feature Pepsi stickers in the #Stickers library, giving fans a rapturous combination of sharing their moments of fun and excitement with photos and favorite emojis. “The ‘Say It With Pepsi’ campaign has helped consumers around the world express themselves using our proprietary […]