“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn,” said Jony Ive, senior vice president of design at Apple. “It blurs the boundary between physical object and user interface. We’ve created an entire range of products that enable unparalleled personalisation.”
The Apple Watch is a design first wearable that offers users options for customizing at many levels. The unique feature is a sensor that goes to read and communicate a heartbeat. The navigation with a Digital Crown helps users scroll, zoom and navigate as well as access Siri. The watch offers a range of options blurring the difference between physical object and the user.