Five Eggs-traordinary Easter Content Ideas

According to the annual Easter Spending Survey conducted by Prosper Insights and Analytics, the average US consumer is expected to spend USD 146 and the total spend for the holiday is expected to reach USD 17.3 billion. The planned expenses range from USD 5.5 billion on food, USD 3 billion on clothing and apparel, USD […]

Seven Ways To Basket The Easter Content

Brand Content that evokes an emotion with your audience, is most likely to be shared. Brand campaigns that visually engage audiences are seen to resonate better on social networks. Here are seven ways to make your campaigns work in achieving your brand goals. Create a campaign that requires audiences to interact with Emojis for your […]

Mobile Makes For 18 Percent Of Holiday Season Online Sales

comScore has reported an increase of 13 percent with total online sales for the holiday season, reaching USD 69.1 billion, compared to USD 61.3 billion spent online during 2014 holiday season. USD 56.4 billion was spent online on desktop computers, marking a 6-percent increase versus the corresponding days last year, while online sales from mobile devices increased to […]

Gift Cards Retail Trends

According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, hoping to receive Gift Cards. However, there is a gap among consumers hoping to receive a […]