According to Piper Jaffray study, the social network landscape is shifting. The firm queried 8,650 US teens with an average age of 16.2 years, and found that for the first time, social network users in this age group said that Twitter was the “most important” social network to them.
80 percent of B2C marketers used Twitter in 2013, up from 69 percent last year, finishing second behind Facebook (89 percent), and ahead of YouTube (72 percent), LinkedIn (71 percent) and Google+ (55 percent).
The content tactics that are most preferred by Business to consumer Marketers are summarized below with Social media being the most popular content tactic.
Here are some important statistics for Twitter
Source: eMarketer and AllTwitter