Cats, Dogs and 5 Ways To Fly With Facebook’s New Video Metrics and Publisher Tools


Facebook introduced Newer Video Metrics and Publisher Tools for Facebook 360 Video. The new Publisher Tools for 360 videos make for a responsive viewing format, resulting in higher completion rates and increased watch time. Titled Guide and Heatmap the new Publisher Tools will create a guided experience for the viewer with a narrative that matches the viewer’s interest in the Video.

Publishers Tools For Guided Experience

With Guide, publishers can edit the 360 video to create a guided experience. With Guide, users are guided through video for objects that are of most interest for the users. According to the Facebook Media Post, users can opt to view the guided experience with a narrative by using the onscreen indicator.The Guided experience brings out the narrative for a view that is chosen by the viewer. To add the point of interest and enabling guide Facebook Video provides 360 controls where publishers can define points of interest.

Heatmap is an insights tool for determining points of interest within a 30-degree span. With Heatmap publishers can determine the key points of interest for users making the Guide tool more effective.








Targeting different Audience Segments with a narrative that is of interest for the viewers can make for a more engaging experience increasing the Watch-time.

New Video Metrics 

The new metrics for Video will give a complete snapshot analysis for each video with a round-up of Minutes viewed, Unique viewers and Audience reach. The video metrics are available for  video posts including Facebook Live, 360 and Video uploads. With enhanced metrics, media brands, publishers, advertisers and Broadcast media can gain insights for their video content strategy. Audience and Engagement Card available for all video will give a breakdown of key targeting attributes including age, gender, and location.

For Facebook Live Video publishers can gain an insight for the engagement graph to know the reaction and points of interest for Facebook Live Video.




Knowing how the audience reacts to different parts of Live Stream can help broadcast publishers determine the moments that stir the reactions from different audience segments. Focusing on the target’s reactions and actions can increase viewers watch time and retention rates.



With a Snapshot analysis, publishers can determine the reach and completion rates, to understand the performance of their content strategy. This can help publishers and Brand pages determine  content genre that increases the video watch time and engagement rate with target audience.







According to Facebook Media blog post, nearly 48 percent of video watch time on Facebook comes from shares. With new metrics publishers can gain insights on Video watch time for shared videos that originate from shared videos and posts pages.



With insights from the metrics that guide the insights with target audiences data on location, gender, age for video content, users can know the content genre and video content that target audiences find engaging. The Audience Engagement graph and Audience Retention for different spots can help publishers determine the right content duration.

Facebook Live Video Goes Mainstream

Facebook Live is the preferred engagement tactic with nearly half of the Media pages as reported by Social Bakers. Facebook Live has recently added broadcasts for up to 4 hours with a video only mode that allows uninterrupted viewing without comments and reactions. With live video adoption rate Brands are increasing the share of live posts to increase reach with younger and engaged audiences.



Find out the point that is likely to grab your users attention. Plan your Live Stream content strategy for users to return to your page for the content that they are engaging with on social networks. As  shares account for 48 percent of video watch time, creating user-friendly clips for your fans can increase the share rate.


Up and Up With Interactive Live Video Content


Interactive Video Content brings better performance for Broadcast publishers, as seen from benchmarks shared by IAB. For broadcast publishers, adding Interactive video content is known to boost completion rates and increase user activity. While Mobile Video generates the best engagement rates, Connected TV Video resulted in highest completion rates.

InteractiveVideo performance

With nearly 50 percent of  US viewers planning to  watch  Olympics Live , Live Video interactive content could be the new tactic for increasing audience engagement. Adding Multiple calls-to-action in your Live Video content leads to greater interaction in comparison with Linear Video.

Adding quizzes and questions to your video makes for content that encourages the audience to take part and generates increased engagement, view-through and completion rates for your Video Content. Facebook Live API has several interaction elements  to reflect viewer engagement in real time and create on-screen graphics that show live poll results, analyze comments, and enable comment moderation.


With NBC Olympics and Samsung Gear VR partnering to bring 85 hours of 2016 Olympics footage in Virtual Reality, the rumors are that Live VR footage may soon be a reality.

Brands looking at increasing engagement rates for their campaigns associated with events can use Interactive Video content that engages the sports enthusiasts.


Interactive Video content in endorsements and posts from Influencers on Social Media makes viewers active participants with interactions. Sharing comments and interactions with hashtags and Custom Interactive campaigns that  with multiple choice options generate higher actions.



Boost your Live Video engagement with Content and Mobile Video and Publisher posts  that work as a prequel to the Live video. Adding Interactive Calls To Action To Your Live Video Content can bring in increased Video Completion rates and increase the time spent by the audience in viewing video content.




Halloween’s Spooktacular Campaigns


TGTCANearly 94 percent of Halloween shoppers will buy candies, bringing in a total USD 2.1 billion in Candy revenue, making it an occasion for brands to engage the audiences with Halloween themed advertising. For brands using Social Networks to promote their brands on Halloween, Custom Audience targeting available on Facebook, Twitter and now Google’s Customer Match for search ads, can prove to be a highly effective tactic.

Targeting, Placement of Ads and Objectives are key in building on your Facebook ad efficiency, with nearly 70 percent of reach on Facebook now being paid for advertising. On an average 25 percent of the posts seen by a Facebook user are Pages post, of which nearly 10 percent are promoted.







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Facebook Announces New Video Formats and Viewing Experience


CaratMobile Video is fast emerging as the most engaging video ad format.  According to Carat’s Ad Spend Report 2015, Mobile and online video are the key drivers of social media advertising revenue growth, where mobile in-app video ad placements are likely to grow at a faster rate than mobile web browser-based advertising.


To focus on mobile consumers, and to  create newer viewing experiences, Facebook has announced new Video tests that allow users to view videos with greater flexibility. Asides from rolling out immersive video formats, where the users can share live videos with their fans and a 360 degree viewing, Facebook is now testing, video  floating on a screen while simultaneously multitasking on Facebook.  Facebook will place videos saved for viewing later in “Saved” bookmark and plans to introduce an icon for Facebook iPhone App “Videos” where the user can view videos the user saved for later, or videos from friends, Pages they follow, and other video publishers on Facebook.  .