In an effort to make mobile ad campaign management easier for the two million businesses using Facebook advertising, Facebook has launched Ads Manager app.
Track ad performance
Edit existing ads
Edit ad budgets and schedules
Receive push notifications
Ads Manager App is available for iOS devices in the US and will be available worldwide.The ads manager app for Android is expected to launch it later this year.
With Facebook Ads Manager App it is easier to manage and create and target audiences on the go. According to Social Times, 35 percent of U.S. small businesses don’t have a Web presence at all, but more than 30 million businesses around the world actively use Facebook pages because they are free, easy to use and they work well on mobile.
Three reasons more businesses are turning to Facebook to grow:
Facebook’s tools are easier than ever to use. Of newly acquired advertisers in the fourth quarter of 2014, 80 percent used our easiest ad tools, particularly promoted posts.
The consumer shift to mobile is making more business owners want to use Facebook’s mobile tools to reach customers and manage their businesses. For instance, more than 15 million small and midsized businesses use Pages Manager app to manage their pages on mobile.
Tools like conversion tracking have accelerated better measurement for SMBs.