T-Mobile Grooves Hotline Bling In A New Instagram Ad Format


TmobileT-Mobile with Instagram’s 60 second ad format has positioned itself as the Uncarrier brand. The advertisement has a comic take on film-making while bringing out the advantages of switching to The Un-Carrier network with the conversation that can be followed on #YouGotCarriered. The extended advert on Instagram allows viewers to get an extended cut of the 30 second video spot released earlier.

Making the most of Drake’s hotline Bling dance moves the mobile carrier promotes unlimited music streaming with Drake mocking that the changes don’t ruin his hotline bling, bringing out limitless music streaming on T-Mobile Wireless.

As told by an Instagram spokesperson to AdWeek, Warner Bros. is testing a 60-second trailer for its new film, How to Be Single. A few undisclosed consumer goods brands also tested the new ad unit, which will be rolled out more widely in the U.S. in the coming weeks.