Three New Tools To Help Brands Use Instagram Stories For Holiday Season

Standard

Using Instagram stories for Holiday Season can provide an all new way to engage the users on the go and mobile devices. Instagram has added new tools to Instagram stories “Boomerang, Mentions and links” that make story telling on Instagram more fun and engaging. Instagram ads are now available in vertical format.

vertical-format

Create a Preview Montage with a series of Images

To celebrate the Holiday Season with your remarkable offers, use Instagram stories to give a preview of deals and offers with Boomerang on Instagram.You can capture shots of deals available in your stores as a preview to the audiences.

boomerang
Create a Boomerang with these simple steps. Swipe right from your feed to open the stories camera. A new format picker under the record button lets you select “Boomerang” mode. Tap record and the camera will stitch together a burst of photos into a mini video that plays forward and backward. Then share it to your story.

Use Mentions in Your Story

Use @Mentions in your story to engage audiences. You can choose to mention “Early Bird” offers and winners of  Early Bird Offers using mentions in your story.

Use See More Links

Instagram is testing “See More” links that allow users to see more of the story with “See More” links. This is a test that lets verified accounts add links so it’s easy to learn more.

instagramstories

To learn about using Instagram stories, for your business, click here.

Lay’s Flavor Swap Interactive Campaign Yields Results

Standard

Flavor Swap campaign for Lay’s on Instagram, yielded results for Frito-Lay North America by increasing the reach for the campaign, lowering the cost and increasing the sales. The interactive campaign on Instagram brought about an increase in in-store sales. The use of Instagram in its campaign increased the reach for the advertiser by 5 percent, lowered its CPM by 3 percent and drove a 5 percent sales lift compared to when it ran a campaign on Facebook only.

“Running our Flavor Swap campaign across Instagram and Facebook and Instagram proved a powerful punch in our ability to build awareness on mobile for new chip flavors and ultimately drive sales,” says Atin Kulkarni, Senior Director, Portfolio Strategy, Frito-Lay North America.

screen-shot-2016-10-08-at-9-39-21-am

Instagram is popular for Online campaigns, according to an Instagram blog post, for nearly 700 campaigns, 98 percent generated significant lifts in ad recall—2.8X higher than Nielsen norms. And 70 percent of performance campaigns generated statistically significant lifts for online conversions or mobile app installs. Instagram is also known to produce results in the offline world, with increase in In-store sales and Household penetration, according to a study by Datalogix.

The interactive campaign run by Frito-Lay let the users decide which flavors to go for in comparison with the existing flavors. Building an Interactive content format engaged users on the go. To design interactive content for your brand, here are some important tips:

Keep your Text brief and bite sized
Build the experience for storytelling, to increase the audience participation.
Tailor the copy for your audience.
Brand Voice and Personality should be central to your posts.
Make your content unique and stylized, for users to pay attention to your posts.

Holiday Gift Guides For Brand Buzz

Standard

hgg1Holiday Gift Guides are a popular way to engage audiences during the holiday season, and publishing guides early in the season engages your buyers well ahead of the prime-shopping time.

You can start with popular gifting ideas that cue in the season and engage the shopper for all possible options that are available. Content and App marketers that are looking at publishing Holiday Gift guides can start as early as September, with products and gift ideas that are likely to be engaging for the audience.

A popular approach to Gift Guides is to classify your best-sellers with the price range and promote the collection to an identified target audience. You may choose other themes based on a segment that you are targeting with popular gift choices as seen in “Gift For bakers” image below.

hgg

HGG2
Continue reading

Five Content Marketing Ideas For Holiday Season

Standard

Generating awareness with existing fans and followers for new launches and campaigns that require users to interact with your products increases engagement and conversions. Highlighting offers with a call to action increases awareness, and brings in the required click-through rate. Create a sense of urgency with your messages.

screen-shot-2016-09-22-at-5-17-08-pm

Engage your audience with content ideas that resonate with them in the context. Offering a freebie during the holiday season deepens the emotional bond with your brand. Include images and content for seasonal packs.

screen-shot-2016-09-23-at-5-40-17-pm

 

Start a series that creates an ongoing engagement with shoppers that start shopping early. This can be done with Early bird offers and clever ways to prepare for seasonal celebrations. The type of content that works for different content Genre based on a study of over a million posts by Buzzsumo and the results you can expect by way of traffic generation varies. Choose the type of content that works for your category.
screen-shot-2016-09-23-at-12-34-06-pm

screen-shot-2016-09-23-at-12-40-22-pm

Start with User Generated Campaigns that are likely to generate participation.

screen-shot-2016-09-23-at-3-59-54-pm

Co-publishing content increases the chance of content discovery. Co-branding Content with publishers increases the engagement by nearly 8X.

screen-shot-2016-09-23-at-12-39-03-pm