Key Insights For Smartphones Shoppers

Key Insights for Smartphone shoppers based on an online research conducted among US Smartphone users between 18-64 years age group. Phones are Shopping Companions. Consumers turn to phones, to make their shopping experience easier. The top two reasons consumers turn to their phones is to browse products and find discounts and deals.   Apparel is the […]

Up and Up With Interactive Live Video Content

Interactive Video Content brings better performance for Broadcast publishers, as seen from benchmarks shared by IAB. For broadcast publishers, adding Interactive video content is known to boost completion rates and increase user activity. While Mobile Video generates the best engagement rates, Connected TV Video resulted in highest completion rates. With nearly 50 percent of  US […]

Top 10 Hot Content Trends For Olympics

Make News with the Firsts  The content that has gained  maximum shares for Olympics in last week centers around the newsworthy events. The shares are highest for content that stirs an emotion ranging from happiness, excitement  to surprise. From the BuzzSumo analytics about the most shared posts, PetaPixel’s post is the most shared post among […]

Alexa Reveals Exclusives For Amazon’s Prime Day

Amazon’s Prime Day for Amazon Prime subscribers – a subscription service that comes with a free 30 Day Trial, changes the game with a two-hour delivery promise for the Amazon Prime subscribers on the Prime Day. Amazon has Countdown Deals that are featured on Amazon.com, however Alexa, the virtual assistant available on Amazon Echo, Echo […]