Domino’s Launches 50 Percent Off Online Deal

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Domino’s Pizza kicked off a 50 percent off on all menu-priced pizza orders placed online. The offer rolled out Pi Day and is on for an entire week, running through Sunday, March 20. Timed to make the most of Basket Ball season where Domino’s sees a spike in orders. College basketball’s tournament month is a busy time for Domino’s, especially near the end of it. Domino’s sold more than 1.8 million pizzas during the 2015 semifinals and championship game nights combined – enough to give 25 pizzas to each person walking into the stadium at the final game in Houston this year.

“Our favorite ‘pi’ is pizza pie, of course, and we wanted to give college basketball fans a special deal during the first week of the tournament games,” said Jenny Fouracre, Domino’s spokesperson. “Basketball fans can now enjoy their favorite pizza combinations at half off when they use Domino’s digital ordering channels.”

“While college basketball teams across the U.S. prepare and compete for a spot in the finals, Domino’s team members are preparing in their own way,” said Fouracre. “They’re putting on their game faces and gearing up for some busy delivery days.”

The 50 percent off deal is only available on menu-priced pizzas ordered through Domino’s digital ordering channels, which include Domino’s website (www.dominos.com) including smartphones and Kindle apps.

Six Ways To Turn Your Content Marketing Hacks From Blah To Fantastic

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Content Marketers often look for the right context to promote their product or brand story. Answering the simple question that helps content marketers understand “Why” my audiences are likely to share or like my post can help advertisers, publishers and brands decide on the right content marketing approach.

Here are six ways you can turn your Content Marketing Hacks from Blah to Fantastic.

Focus On Your Target Audience

Your campaigns need to be present where your audiences are. Engage them on the channels of choice. To get your content visible, focus on your audience to know who they are and how best you can reach them. Choose the right tactic to engage them.

The Damn Daniel meme teens, that took the internet by the storm, are now starring in Weezer’s newly released music video. If that’s not enough there is a game app released on March 7, based on the Daniel phenomenon, that is topping the App charts.

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Answer the “Why” For your Content

Do you know why your audience and fans prefer your content over the competitors’. In short does your content have a “Value Proposition”. Are you promoting a service or content that has a clearly defined value, making your audience’ happier, entertained or stress free. Knowing “Why” your content is preferred is similar to generating an Insight. Tasty a recipe content marketer, garnered over 40 Million fans in less than three months. Tasty as a Food content publisher has seen success with a clearly defined content proposition of creating recipes for the audience on the go, in a Facebook mobile friendly format that can be viewed from the News Feed without the sound. Superimposing text on visuals has made the content ideal for the mobile viewer. The Music Streaming App Spotify, is another example, where the content value proposition has created buzz and a competitive edge, with curated playlists that  make for sustained interest and significant user growth.

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Promote with a Context

Contextual targeting and posts that are relatable resonate better as the audiences find the content more useful. Content usefulness, according to Shareablee is the key reason audience engage with and amplify content.

Interest tags help Facebook better match content with audiences, prioritizing posts on particular topics for the users who are most likely to be interested in those topics. Interest tags don’t limit a post’s distribution — they just help it reach the most relevant subset of an audience.

Choose Mobile Friendly Formats

Publish your content with Formats that are best suited for Mobile viewing. Video posts bring about greater social media actions. To amplify your content present recipe ideas and DIY party ideas in mobile video format. Most content that is shared is shared for its usefulness and entertainment.

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Co-brand  and Promote With A Publisher

Co-branded or Sponsored content generates 8X higher engagement when shared with the Publisher’s audience as compared to the content that is shared with the Brand’s social audience. As seen from the Damn Daniel phenomenon that was viewed over 45 Million times with various Publisher posts.

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Use Price Points That Work

Create package offers that work for your audience with a price point that lets your customers decide in a hassle free manner. KFc’s USD 5 fill ups and Wendy’s Four for Four bundles are examples of price points that work with the audience that wants to decide without a hassle.

Key Insights For Movies Content Engagement

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According to a study by Pixability, YouTube’s video content including clips, trailers and reviews pertaining to Movies Genre, has garnered 235B total views, 1.2B likes, and 660M social shares. According to Google Insights, In 2015, the top performing trailers from each nominee have collectively been watched over 200 million minutes on YouTube — that’s over 3.3 million hours, or the equivalent of nearly a million Oscar telecasts.

 

Movies Video content publishing such as trailers, clips and reviews, peaks during the Holiday seasonMost movie video content is published and timed for the holiday season. Users turn to YouTube during these popular movie release seasons to find, create, and share content.

Trailers

Action is the Most Preferred Content making for 40 percent of views among the Top Hundred trailers followed by Animation and Sci-Fi.
Trailers are the Most viewed content format making for 89 percent of the Top content followed by Movie clips.
Fantasy is the most engaging content genre earning the highest average actions.
Creators’ Channels  increase YouTube Video views with as many views and engagement taking place from Creator channels as from the Studios.

To view the YouTube Movie trailers Leaderboard, Click here.

On Twitter the social media conversation ranges from The Oscars Challenge that awards audiences with exclusive prizes and publishers posts that engage users with posts about the character that inspired the reel life characters.

Engaging audiences with content that resonates for the Genre can be done with party ideas and DIY content as seen from the Target’s Facebook post.

Taco Bell Reveals Quesalupa On Super Bowl Sunday

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Taco Bell revealed the mystery product on Super Bowl Sunday, with a commercial that positions Taco Bell’s Quesalupa as “Bigger Than Everything”.

After a string of teasers featuring a green brick that was a mystery package to be revealed on Super Bowl Sunday, Taco bell started a pre-order frenzy for the new Quesalupa calling it the pre-order bash. The Quesalupa commercial montage has catchy tunes with rhyming verse that make for light-hearted advertising.

The phased launch created an audience engagement for the new product right from the first press release.

The reviews for the new product can be viewed online on YouTube.

Taco Bell tested the product on Toledo, OH prior to the launch. According to sources, The quesalupa ($2.99) will be on the menu at Taco Bells nationwide starting Monday.