Domino’s Pizza kicked off a 50 percent off on all menu-priced pizza orders placed online. The offer rolled out Pi Day and is on for an entire week, running through Sunday, March 20. Timed to make the most of Basket Ball season where Domino’s sees a spike in orders. College basketball’s tournament month is a busy time for Domino’s, especially near the end of it. Domino’s sold more than 1.8 million pizzas during the 2015 semifinals and championship game nights combined – enough to give 25 pizzas to each person walking into the stadium at the final game in Houston this year.

“Our favorite ‘pi’ is pizza pie, of course, and we wanted to give college basketball fans a special deal during the first week of the tournament games,” said Jenny Fouracre, Domino’s spokesperson. “Basketball fans can now enjoy their favorite pizza combinations at half off when they use Domino’s digital ordering channels.”

“While college basketball teams across the U.S. prepare and compete for a spot in the finals, Domino’s team members are preparing in their own way,” said Fouracre. “They’re putting on their game faces and gearing up for some busy delivery days.”

The 50 percent off deal is only available on menu-priced pizzas ordered through Domino’s digital ordering channels, which include Domino’s website (www.dominos.com) including smartphones and Kindle apps.