Five Steps For Influence Led Marketing Campaigns

Building Influence in your audiences’ content eco-system, can increase the purchase intent for your products with Expert Content, Branded Content and User Generated Content. As high as 67 percent of shoppers purchased a gift they found on Social Media.

According to research shared on Forbes,
Consumer engages with 11.4 pieces of content prior to making a purchase (Forrester)
Consumers are 5x more dependent on content than they were 5 years ago. (Nielsen)

Expert Content, Branded Content and User Generated Content has an impact on both upper and lower funnel metrics:

Brand Awareness: Expert content had an 88 percent greater impact than brand-owned content and 50 percent better than user-generated reviews.

Brand Affinity: Expert content had a 50 percent greater impact than brand-owned content and a 20 percent better response than user reviews.

Purchase Intent: Expert content lifted intent over brand-owned content by 38 percent and 83 percent over user reviews.

According to  a report published by Contently based on research from TheShelf, Influencers yield the highest return for Branded Content published.

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The Fifteen Digital Marketing Components For Brand Success

Planning your Brand Campaigns can become better if you have a go-to Market or Marketing strategy that chalks-out how you plan to take your brand forward digitally for the remainder of 2015. While some brands may rely on reach or build in  rewards within their existing app or apps, as an  advertiser or a brand […]

Shop Now Call to Action For Facebook Pages and Buy Now Promoted Tweets Boost Social Commerce

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As announced by Facebook earlier, the Call-To-Action button for pages with the seven different calls-to-action has started rolling out. The different CTAs available are:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

Though Social networks play a large role in being a referral source for driving online commerce, however with direct call to action, it may be possible for brands to ascertain the direct impact of the network in influencing purchases, as in the case of Apps that are now considered an online sales channel.

Continue reading “Shop Now Call to Action For Facebook Pages and Buy Now Promoted Tweets Boost Social Commerce”