Five Steps For Influence Led Marketing Campaigns


Building Influence in your audiences’ content eco-system, can increase the purchase intent for your products with Expert Content, Branded Content and User Generated Content. As high as 67 percent of shoppers purchased a gift they found on Social Media.

According to research shared on Forbes,
Consumer engages with 11.4 pieces of content prior to making a purchase (Forrester)
Consumers are 5x more dependent on content than they were 5 years ago. (Nielsen)

Expert Content, Branded Content and User Generated Content has an impact on both upper and lower funnel metrics:

Brand Awareness: Expert content had an 88 percent greater impact than brand-owned content and 50 percent better than user-generated reviews.

Brand Affinity: Expert content had a 50 percent greater impact than brand-owned content and a 20 percent better response than user reviews.

Purchase Intent: Expert content lifted intent over brand-owned content by 38 percent and 83 percent over user reviews.

According to  a report published by Contently based on research from TheShelf, Influencers yield the highest return for Branded Content published.

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The Fifteen Digital Marketing Components For Brand Success


starbucksPlanning your Brand Campaigns can become better if you have a go-to Market or Marketing strategy that chalks-out how you plan to take your brand forward digitally for the remainder of 2015.

While some brands may rely on reach or build in  rewards within their existing app or apps, as an  advertiser or a brand marketer you may like to go in for a high resonance strategy to emotionally engage your audience.

Here is an Infographic that lists the components that are critical for your Brand’s Digital Marketing Success.





Yelp For Biz Owners – New App From Yelp


Yelp introduces a new app for  business owners to manage their businesses on the go. The key changes to the App enable business owners to receive real-time notifications of business reviews and comments from the customers.

Receive convenient, real-time push notifications of reviews and messages on Yelp
View Yelp Business Page activity including the number of user views and customer leads they have generated over the past 30 days
Respond to reviews by sending a private message or posting a public comment
Respond to customer queries from the Message the Business feature
View reports on ad clicks from Yelp users (advertisers only)

The app is available to customers in  29 countries, in  16 languages  and can be downloaded from the iOS or Android app stores.


Source: Yelp


Yelp Trends To Stay Tuned To The Local Buzz



“Hair extensions peaked with Londoners in 2008, bobs were hottest in late 2009, and fringe saw a spike at the beginning of 2014”
Local businesses can now keep up with local trends with Yelp Trends.

Yelp Trends can help you target customers by gaining insights with Yelp trends in business across 98 cities in 20 countries.

What’s unique about Yelp trends is that the trends are based on reviews provided by customers. This is a rich information source as there are over 57 Million reviews on Yelp.
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