A Study by 4C Insights has measured the Affinity, Engagement and Ad Score based on advertising during the Oscars that gave a brand lift for affinity and created a positive social buzz as reported by AdWeek. Digital engagement for Brands created a social media buzz and engagement while increasing the audience reach. Dove: 29,250 mentions, […]
According to Reuters, “The Interview,” a Sony Pictures film about a fictional plot to assassinate North Korean leader Kim Jong Un, opened in more than 300 movie theaters across the United States on Christmas Day, drawing many sell-out audiences and statements by patrons that they were championing freedom of expression. After much controversy surrounding the release of the film, the movie is now available on YouTube and Google Play for all viewers of the United States. Here are some initial Tweets, for audiences tuning in.
Taco Bell launched an APP that let’s you customize your order, Browse the Menu and select a pick-up method when you arrive and check-out with a credit card. The app also includes a feature dubbed “rotate to reorder,” which pulls up past orders when a phone is held horizontally. The messaging for the campaign is ” Customers can now order tacos, burritos and chalupas from the chain’s new mobile app.” A social media stunt with no messaging on Taco Bell’s Social Media Accounts and a twitter handle of @Totally not there, created astronomical buzz for the app.
Brands are using visual content for engaging audience, encouraging fans to share images.
Applebee’s beeafantographer Instagram campaign is an effort that encourages audiences to share their images. In a dedicated brand website, Applebee’s has asked fans to upload the images with a hashtag for featuring the image.