Cats, Dogs and 5 Ways To Fly With Facebook’s New Video Metrics and Publisher Tools

Facebook introduced Newer Video Metrics and Publisher Tools for Facebook 360 Video. The new Publisher Tools for 360 videos make for a responsive viewing format, resulting in higher completion rates and increased watch time. Titled Guide and Heatmap the new Publisher Tools will create a guided experience for the viewer with a narrative that matches […]

Audience Reach and Connected Devices

The evolving media habits with newer digital options have seen the streaming phenomenon overtake the video viewing on smartphones with at least 15 percent of the Millennials watching TV/Video on Smartphones everyday.

To understand media reach across different demographics here are Media Charts from Nielsen that help you understand Audience reached with different Media.

90 percent of Any Demographic in the US can be reached on Radio.

Radio Reach
Continue reading “Audience Reach and Connected Devices”