Twitter Brings Campaign Objectives and Monitoring Capabilities For Improved ROI

Twitter enhanced the Campaign creation and monitoring in Twitter Ads to optimize for campaign objectives such as website clicks and App Installs.
Twitter ads that are currently available as Twitter Cards, Promoted Tweets and Mobile App Promotion can be optimized for objectives such as website clicks and conversions.
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Twitter’s Mobile App Promotion could increase your App Installs

Mobile Apps generated USD 26 billion in 2013 and present a huge opportunity for brands to engage audiences in a cost effective manner. Twitter has tied up with several mobile measurement companies. Mobile App Promotion leverages Interest Keyword, TV Targeting, and Tailored Audiences Capabilities. The ads can be further targeted based on location, interests and […]