Twitter Brings Campaign Objectives and Monitoring Capabilities For Improved ROI


Twitter enhanced the Campaign creation and monitoring in Twitter Ads to optimize for campaign objectives such as website clicks and App Installs.
Twitter ads that are currently available as Twitter Cards, Promoted Tweets and Mobile App Promotion can be optimized for objectives such as website clicks and conversions.
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Twitter’s Mobile App Promotion could increase your App Installs


Mobile Apps generated USD 26 billion in 2013 and present a huge opportunity for brands to engage audiences in a cost effective manner.
Twitter has tied up with several mobile measurement companies.

Mobile App Promotion leverages Interest Keyword, TV Targeting, and Tailored Audiences Capabilities. The ads can be further targeted based on location, interests and mobile device platforms.
The mobile app promotion can be used to deep link with your app, customize the app icon and the Tweet copy.

You can also view the dashboard for engagement and conversions.
Twitter will charge advertisers on Cost Per App Click basis.

New Insights from Twitter Small Business Research


Twitter researched 1100 SMB’s and the summary of the findings is below in an Infographic with two-thirds of the business owners finding advertising on Twitter to be very successful.