With Periscope Brands Can Now Be Broadcasters


PeriscopeMobile First Strategy for Brands is more than a buzzword with brands seeing measurable results in the Brand Metrics. The Reach for Digital video on Mobile has been increasing with more than 164 Million Americans using an App/Web on Smartphones. Periscope with the positioning of “It’s worth it – We promise” has been termed as a Game-Changer, unleashing a trend where Brands and publishers are real-time promoting on Twitter the Live Streams to engage audiences with the new App.

Brands relying on Native Video Content will find Periscope inevitable for their Campaigns as it provides a unique way of connecting with the audiences live with Video Content. It has created a new “Engagement Paradigm” where Brands can now broadcast live events and create Digitally Branded Properties to connect with the audiences anytime and anywhere. This will be a step-up as Brands can now move from being publishers to being broadcasters!

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Twitter Engagement Study for Interbrand’s Best Global Brands


According to a Twitter Study for the Global Brands featured in Interbrand’s Best Global Brands, more than 90 percent of Brands tweeted more than once a day. Only 6 percent of brands tweeted more than ten times a day.

The study looks at more than 38,000 brand Tweets and over 6 million engagements across categories.

The key findings from the Twitter Engagement Study are:

Visual content works. Photos inspired 57 percent of all engagement with Brand Tweets—a 6 percent increase from the previous quarter

Tweet Activity
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Twitter Adds New Targeting Capabilities


Twitter has bolstered audience management tool with new targeting options.According to a blog post on Twitter Advertising blog,

“Creating and managing tailored audiences is now more flexible and convenient. You can directly create new list audiences — and manage existing audiences on ads.twitter.com — through our new audience manager tool. The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences.” Continue reading

#TakeFlight From Twitter


Agencies can now keep up with advertising on Twitter with # TakeFlight from Twitter.

According to the Twitter Advertising Blog, #TakeFlight is a new tool to help agencies plan their campaigns on Twitter. It has been rated well by the initial participants.

Source: Twitter Advertising