Ten Ways To Prime Your Content Post Gifting Season


Engaging Audiences Post Gifting season with your brand campaigns can help build awareness for your existing programs and at the same time increase sign ups for your Loyalty Programs or increase your App downloads. This is also the time to manage any remorse or customer service issues that may arise during the Holiday season.

Introduce A Referral program

Engaging audiences with a Personalized referral program can help you build your subscriber lists. Post holiday Season referral programs can encourage sign-ups with customers as this is the time the awareness for brand’s offers and products is the highest.

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Planning Your Holiday Season Campaign For Mobile Moments


Planning your Holiday season campaign for Mobile moments, requires brands to be ready with campaigns that target users for different moments that they are most likely to use their Smartphones and mobile devices for.

Targeting audiences for different campaign goals such as brand awareness, Engagement, Preference or Loyalty, brands need to prepare the mobile play for each moment. The Mobile Moments that are likely to occur in consumers path to purchase can be broadly defined as Moment of Discovery, Moment of Engagement, Moment of Interaction, Moment of Transaction, Moment of Loyalty and Moment of Depth. Brands that are looking at combining awareness, with engagement can follow Amazon’s approach of using social media posts for Moments of engagement, while making audiences aware about your products. Here is an infographic for different moments and ad campaign tactics for Mobile Moments.


Instagram and Twitter For Targeting Teens


According to Piper Jaffray’s  recent survey among 9,400 teens ages 13 to 19, with 56 percent males, with an average income of USD 68,000, Instagram and Twitter are the most important social networks. Although a survey from Pew Research claims that Facebook is the most popular social network with the teens. The difference in survey findings could be on account of the income demographic. The Pew report showed 41 percent of those polled described Facebook as the site they use most frequently, followed by Instagram with 20 percent and Snapchat at 11 percent. The incidence of Social Media is extremely high, with 72 percent of all teens spending time with friends via social media and with 23 percent doing so daily. Messaging Apps are used by 42 percent of teens.

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Half Of Holiday Shopping To Take Place Online


According to the National Retail Federation survey, among 7,276 consumers, conducted for NRF by Prosper Insights & Analytics from  October 5 to October 13, 2015, nearly 45 percent of consumers will buy and browse online up from 44.4 percent last year. Nearly 21.4 percent of Smartphone shoppers will use their phones to purchase merchandise online this year.
Average spending per person is likely to reach USD 805.65, comparable with spending of USD 802 in 2014 holiday season. Spending on gifts for family members will total USD 462.95, up from USD 458.75 last year.

Almost half of holiday shopping, consisting of browsing and buying, will be done online: average consumers say 46 percent of their shopping (both browsing and buying) this holiday season will be conducted online, up from 44 percent last year.

21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year.

Nearly half at 47 percent state that free shipping/shipping promotions are important factors in their decision on where to shop.

55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of US 131.59, up from USD 126.37 last year.
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