Key Trends In Mobile Advertising

The Key findings from a Mobile Advertising research published by Smaato analyzing over 300 billion impressions for 450 publishing partners, in Q1 2016, showed that Mobile Advertising grew at 89 percent across all regions year over year. Video Advertising gives the best returns for publishers with growth in Video eCPM being higher by 11 times […]

Super Markets Leading in Social Influence Engage with Facebook Promotions

According to a report published by Lithium Top Ten Super Markets leading in Social Influence have an active engagement strategy.

First place goes to Whole Foods, Kroger takes second, while H-E-B ranks third. Whole Foods leads the pack with frequency of posts as they post recipes and tips multiple times a day for their followers.The recipes are positioned to drive home the wellness messaging. They also leverage visual imagery and video for 3.9 million Twitter followers.
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Online Video Ad Views Are At 19.6 Billion in July and Reach More Than 50 % of Total US Population

Americans viewed 19.6 billion video ads in July, with Google Sites ranking #1 with 3.4 billion ad impressions.

  • 86.6 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.2 minutes, while the average online video ad was 0.4 minutes.
  • 187 million Americans watched more than 48 billion online  video content in July, while the number of video ad views totaled 19.6 billion .

Continue reading “Online Video Ad Views Are At 19.6 Billion in July and Reach More Than 50 % of Total US Population”

Making Your Digital Creative Work

Engaging Audiences with Video and Copy that works in Digital is a creative challenge. It may require more than a well thought through story-board or a gripping headline.

Continue reading “Making Your Digital Creative Work”