Product Video, Video content and Video Ad Campaigns are the most engaging content types on websites and Social networks. Retail… Read more The Art of Video Marketing
Category: Online Marketing
Digital Video Ad Campaigns Shine with Targeting and Content
Coca-Cola won the Creative Marketer of the Year Award at Cannes Lions and one of the recent campaigns was targeted… Read more Digital Video Ad Campaigns Shine with Targeting and Content
Guiding Principles of Digital Measurement
According to research by comScore, a Mobile browser views two articles and spends ten minutes whereas tablet browser views four… Read more Guiding Principles of Digital Measurement
Pricing Strategy and Brand Value Proposition
Amazon has garnered a dominant market share with its online pricing strategy and showrooming. By understanding how your customers shop… Read more Pricing Strategy and Brand Value Proposition