Reese’s Throws A Carrot Fuelling March Madness

Reese’s digital campaign for Easter and March Madness is complete with an experience, seasonal recipes and products that engage users with content that is right for enjoying the NCAA season and looking forward to Easter. The conversation for March Madness can be followed on Social Networks with #MarchMood. Reese’s carrot candy available in a fun […]

Five Ways To Supercharge Your Super Bowl Advertising

  Brand Your Content With Emotion Advertisers with highest positive lift in emotions for their advertising used content that made audiences react with positive emotion as studied by Networked Insights. According to Networked Insights,  positive emotions  studied were as follows:  Amusement, Excitement and Joy, Love, Like, Happiness  and  Trust and negative emotions are Boredom, Confusion, […]

Content Discovery Tool Signal

Facebook Media has introduced Signal a Curation tool that lets users track topics that are of interest on Instagram and share stories across networks.

According to a blog post,  Signal, for Facebook and Instagram, is a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports, and more—all in one place.

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Video Content Seen As Most Trusted Source of Brand Content

According to research by Bright Cove, Video Content is the most trusted source of content and at the same time found it more appealing and also they were most likely to share video content. The Research was carried out among 2000 consumers globally;

79 percent of consumers favor digital content over traditional

More than one in ten,12 percent, prefer to consume content from brands on their smartphone, tablet or mobile application.

24 percent of the consumers surveyed said video is their ‘most trusted’ source of brand content. Explaining their choice, 44 percent said video was more ‘appealing’ to them, while engaging 28 percent, 29 percent found it authentic and 10 percent found it more shareable.

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