With Alexa Buying Products Is As Easy As Saying “Yes”

Amazon’s Alexa, a virtual assistant that allows users to add voice commands by speaking into the Echo speakers, can now order over a Million products on Amazon. According to The Verge, ” if you say, “Alexa, enable NBC News,” or “Alexa, enable Fitbit” or “Alexa, enable Dad-Bot”  to an Echo speaker, the smart software will […]

Instagram Introduces New Brand Discovery Tool

An all new Brand discovery tool on Instagram, allows users to browse linked Instagram accounts, from the Instagram feed. The tool works in a similar manner as the mentions, however, has a greater clickability as the link appears on the image. The concept is very similar to the Pop Up Shops that are seen in […]

Gift Cards Retail Trends

According to Bizrate Insights, a survey conducted among consumers of 5000 eCommerce retailers via an online survey presented immediately after completing a purchase, Gift Cards are seen to be preferred by Millennials, with over 70 percent of 18-34 years, hoping to receive Gift Cards. However, there is a gap among consumers hoping to receive a […]

Key Insights For Designing User Experience For The Smartwatch App

appwatchMobile mind shift has created newer opportunities for Marketers to respond to the glanceable moment offered by Smartwatch screen views.  According to research by Forrester, as high as 10 percent US respondents use a daily fitness tracker and as high as 45 percent are intrigued by the prospect of getting a Smartwatch.

A Smartwatch experience is seen by the users, as a step ahead of the Smartphones experience as the Smartwatch glanceable moments,  make it easier to access and personal than accessing the phone that is seen to be more cumbersome.

Urban Airship with Forrester has shared insights from research that can help you design your Smartwatch App Experience and chalk out your Brand’s Smartwatch App Engagement Strategy.

Recreate Mobile Use Case For Smartwatch experience with A Glanceable Moment in Mind
Glanceable moments offer a window of 3 seconds for engaging your customer. Thus designing a Smartwatch experience is different from a Mobile App Use Case. To get the Smartwatch experience right it has to be seen as how well it can help the user to do something that helps them do ” The Next thing”. It is based on the predictive behavior where the information pushed to the user is actionable in 3 seconds as opposed to 10 seconds to 30 seconds available for Mobile phone use case. Thus designing use case by giving timely notification makes the experience more meaningful in a glance. Starbucks App serves notification at the time of placing an order advising the user of the earned rewards. Apple Store App notifications can let you connect with reminders and updates on shipping deliveries.
appstore

Continue reading “Key Insights For Designing User Experience For The Smartwatch App”