Solomozone

The Every Day Digital

Recent Posts

  • Five Ways To Use Content For Brand Storytelling

    Brand Storytelling with Content requires Brands to start a conversation with the targeted audience that helps them see the usefulness of the Brand in their lives and thereon engage audiences in an ongoing conversation. Brands that seek to evoke emotions with fans and followers, can use different types of content to tell the Brand Story. Brand Storytelling can be used to engage audiences at different stages of Consumer Journey right from brand discovery to post purchase or advocacy stage.

    Five Ways To Create Content For Brand Storytelling 
    Content Fillers For Ongoing Audience Engagement

    Use Content Fillers on Social Media to keep the audience interest alive in your Brand or Campaign  by adapting content to be used as a filler to further your brand story. Snickers has used the strategy to keep the audiences engaged  with content that is adapted and optimized to keep users engaged, while taking forward the positioning of “You’re not you when you’re hungry”.

    (more…)

  • Key Insights For Designing User Experience For The Smartwatch App

    appwatchMobile mind shift has created newer opportunities for Marketers to respond to the glanceable moment offered by Smartwatch screen views.  According to research by Forrester, as high as 10 percent US respondents use a daily fitness tracker and as high as 45 percent are intrigued by the prospect of getting a Smartwatch.

    A Smartwatch experience is seen by the users, as a step ahead of the Smartphones experience as the Smartwatch glanceable moments,  make it easier to access and personal than accessing the phone that is seen to be more cumbersome.

    Urban Airship with Forrester has shared insights from research that can help you design your Smartwatch App Experience and chalk out your Brand’s Smartwatch App Engagement Strategy.

    Recreate Mobile Use Case For Smartwatch experience with A Glanceable Moment in Mind
    Glanceable moments offer a window of 3 seconds for engaging your customer. Thus designing a Smartwatch experience is different from a Mobile App Use Case. To get the Smartwatch experience right it has to be seen as how well it can help the user to do something that helps them do ” The Next thing”. It is based on the predictive behavior where the information pushed to the user is actionable in 3 seconds as opposed to 10 seconds to 30 seconds available for Mobile phone use case. Thus designing use case by giving timely notification makes the experience more meaningful in a glance. Starbucks App serves notification at the time of placing an order advising the user of the earned rewards. Apple Store App notifications can let you connect with reminders and updates on shipping deliveries.
    appstore

    (more…)

  • Best Practices For Brand Awareness Campaigns

    Social Media Advertising offers advertisers a targeted demographic that can be defined with the targeting options available for each network to create awareness for the brand or a new launch. The Metrics that are used to measure are centered around consumer Interactions, click-through rates, engagement and the shares. For video posts the most popular metric of measurement is video views. However, with some brand awareness campaigns and videos going viral in a short span of time there is clearly a Cascade effect that can be linked to the “Buzz Factor” that is associated with the content. According to IPG Lab, the phenomenon of turning content associated with an event into “Content” that lives post the event provides a campaign the longevity that creates more interactions and enables Brand Discovery. Brand Awareness Advertising can in-effect fuel the Content Cascade Effect as seen for Nike “Winner Stays” Campaign during the World Cup 2014. Star Wars had an epic trailer release coupled with engaging content and a live event.

    Star Wars Trailer Release with A Live Event

    Here are three ways Star Wars was able to generate,  a one of a kind engagement that generated 88 Million views for a trailer.

    Star Wars Mobilized Fans and Followers

    Star Wars trailer was seeded across the web to create a unique cascading effect by creating excitement with its fans by sharing the updates prior to the trailer release.

    Couple it with a Live event

    Plan an event that coincides with a launch that can be viewed live and gets audiences to catch up with the favorite characters from the show to create a one-on-one engagement.

    Create Buzz Post The Event

    Create Buzz  coinciding with the launch with Merchandise that helps fans engage with your products even after the event is over. Soon after the release of the second trailer Twitter teamed up with Disney and Lucasfilm to create the Star Wars emoji that struck a chord with the audience.

    swemoj

    According to a research conducted by Nielsen for Facebook advertising, a question that was administered to measure awareness, asks respondents to answer if they were aware of the specific brand. Brand Awareness is  one of the components of Brand Lift Measurement that helps you ascertain the awareness for your brand with the audience in your targeted demographic.

    funnelwithtext

    (more…)

  • Facebook Advertising For Brand Storytelling

    Brands with a Storytelling approach create a lasting emotional bond with the audiences. Brand Storytelling helps your audiences buy into your brand beyond the direct response to a campaign. Brand Storytelling can further be improved with tools and advertising options that are now available on Facebook such as Video Advertising that allow for links to external sites. Brand Storytelling with Content requires Brands to start a conversation with the targeted audience that helps them relate to products and see the usefulness of the Brand in their lives.

    Brand Storytelling differs from Branding which  can be best described as “A distinctive set of characteristics and crafting stories across a variety of mediums that communicate and contextualize those characteristics in unique and immersive ways.” In the context of Social Media it goes beyond simple mnemonics, logo and brand’s visual identity that consumers usually identify your products with on the shelves.

    Tactics For Brand Storytelling With Facebook Posts and Advertising

     

    Generate Enthusiasm

     

    Sports event or a sponsorship opportunity allows for brands to tell their story in a way that helps them generate enthusiasm with the audiences, capitalizing on the enthusiasm of the fans and followers, for the event. The brands can use the opportunity to create a connect with their audience with a sponsorship announcement or celebrity endorsement allowing for improved recall with association.

    Taking this a step forward would be creating a brand experience that allows for audiences to share their experience or tell their story at the event featuring the brand during the event.

    (more…)

Create your own website, free on WordPress.com.Create your own website.
Start free