An interactive Consumer Experience that removes stress from Consumers’ Daily lives is seen to be a competitive edge for brands that are seeking to optimize brand performance.

With the rise of design driven, consumer centric brand experiences, delivering newer experiences for technology empowered consumers, requires brands to rethink brand strategy. Brands looking at capturing the audience imagination and grabbing the consumers’ attention need to revisit  brand discovery, User Experience and Delivery of the products and service to create sustainable competitive advantage.

Starbucks, Chipotle, Target and Twitter are some of the brands that have introduced Apple Watch apps coinciding with the launch of the Apple Watch.
According to a research report as high as, 30 percent of Market Capitalization for S&P 500 companies is attributable to Intangible Brand Assets such as the Brand Value. Companies that have retained competitive advantage and have resonant brands are known to have moved focus from a dormant brand advertising led growth model to actionable data sharing, contextual messaging while focusing on bringing newer experiences based on actionable data insights.

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