Make Content Marketing Work in a Social Mobile World
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Make Content Marketing Work in a Social Mobile World
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Google has partnered with Facebook Exchange allowing its clients to access FBX inventory via DoubleClick Bid Manager. The search company just announced that advertisers that buy through DoubleClick would have access to FBX, Facebook’s exchange.
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Facebook Exchange Ads and Facebook Ads have boosted Revenue for Display Advertising with a 15.4 % growth in eCPM.
According to Global Audience Report published by Turn,
“Top Advertisers continue to drive Facebook Exchange Ads, which attracted USD 0.45 eCPM in Q3 vs USD 0.39 eCPM in Q2. The eCPM for Facebook Advertising has been up by 87 % YTD.”
Overall Display Ad impressions eCPM continue to increase in Q3 2013 from Q2 2013, with Global impression volume remaining stable.
