Facebook rolled-out new page insights analytics with six separate tabs to analyze the metrics that matter, starting with the “Overview” tab, where you’ll get a snapshot of what’s been happening in your Facebook Page over the past seven days, and you can drill down from there.
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Audiences are engaging in show conversations on Social Networks while viewing TV and engaging in real-time conversations. Nearly twenty percent read comments and conversations about the show and as high as eight percent write blurbs on the programs they are watching.
Content Strategy for TV programming goes beyond channels and interaction points could include apps with 6% checking on their favorite shows on apps.Facebook and Twitter have launched ad products aimed at tracking real-time conversations making it easier for marketers to understand audience engagement. Brand Marketers can make real-time connect with social viewers for their favorite channels and programs.
