Google+ helps you optimize your business search results as the content that you share on Google+ improves your page rank. Google+ helps you link your products and brands to reach a wider audience. Five Percent Click-through rate increase for socially-enhanced Search ads.
Social@Ogilvy gives a roundup of all key benefits of Google+
Digital Marketing has influenced shopping behavior in the offline world with retailers seeing higher in-store visits from the audiences they engage with digitally.
According to a report by Placed, 43% watch TV programming on their smartphone/mobile phone, topping computer (38%) and tablet (26%) viewing.
People that watch TV shows on digital devices (i.e. smartphones, tablets, computers) showed a high likelihood to visit electronics retailers.
These viewers were 9% more likely to visit Best Buy and the Apple Store than an average U.S. consumer, with both stores indexing at 109.
Respondents who watch TV via smartphone/computer/tablet displayed preferences to visit certain retailers including Sports Authority (index 114), Macy’s (110), and Gap (109), indicating advertising potential for these brands across digital platforms.
Leveraging the world’s largest location panel, Placed Insights measures over 100 million locations a day across more than 100,000 U.S. panelists who have opted-in to share their location, creating the most comprehensive view into consumers’ behaviors.
