Brands with Marketing Strategy focussed around Online Video Advertising could see a lift in Brand Health, according to Millward Brown Report.
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Twitter launched Lead Generation Cards with Call-To-Action in Promoted Tweets on the Microblogging site. Brands and Marketers seeking to generate leads can now integrate a call to action in their messaging. The Messaging could be in rich text and visuals that could seek to promote brands, offer, sign-ups or offer rewards instantaneously.
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YouTube users engage with brands mostly to learn about products and services (61%),
keep up with brand-related activities (41%), and provide feedback (23%).

