As the customer path-to-purchase gets redefined in a Multi-Channel and a Multi-device environment Brands are adding newer features to increase both online and offline sales by redefining user experience with newer features.
Categories that have a different path-to-purchase with a different number of days and the channels that are used to reach the final decision, could look at offering features to redefine User Experience.
According to an eMarketer Report, Digital Ad spending in Mobile, Social and Video will see more advertising dollars.
You Tube Ads, Video SEO, Social Media Outreach, You Tube Channel Management, Website Embedding and developing the right Content Mix are key to optimizing your Brand presence with an Effective Video Content Marketing Strategy. Social Media Outreach gives Better Search Rankings and improves visibility. Approximately 50 % of You Tube Video views are generated by external sites.
According to an eMarketer report, digital video advertising is on the rise and ad budgets are likely to triple by 2016.
