Solomozone

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  • Up and Up With Interactive Live Video Content

    Interactive Video Content brings better performance for Broadcast publishers, as seen from benchmarks shared by IAB. For broadcast publishers, adding Interactive video content is known to boost completion rates and increase user activity. While Mobile Video generates the best engagement rates, Connected TV Video resulted in highest completion rates.

    InteractiveVideo performance

    With nearly 50 percent of  US viewers planning to  watch  Olympics Live , Live Video interactive content could be the new tactic for increasing audience engagement. Adding Multiple calls-to-action in your Live Video content leads to greater interaction in comparison with Linear Video.
    Viewers

    Adding quizzes and questions to your video makes for content that encourages the audience to take part and generates increased engagement, view-through and completion rates for your Video Content. Facebook Live API has several interaction elements  to reflect viewer engagement in real time and create on-screen graphics that show live poll results, analyze comments, and enable comment moderation.

    Interactives

    With NBC Olympics and Samsung Gear VR partnering to bring 85 hours of 2016 Olympics footage in Virtual Reality, the rumors are that Live VR footage may soon be a reality.

    Brands looking at increasing engagement rates for their campaigns associated with events can use Interactive Video content that engages the sports enthusiasts.

    Engt

    Interactive Video content in endorsements and posts from Influencers on Social Media makes viewers active participants with interactions. Sharing comments and interactions with hashtags and Custom Interactive campaigns that  with multiple choice options generate higher actions.

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    Boost your Live Video engagement with Content and Mobile Video and Publisher posts  that work as a prequel to the Live video. Adding Interactive Calls To Action To Your Live Video Content can bring in increased Video Completion rates and increase the time spent by the audience in viewing video content.

    Interactime

    Live

     

  • Top 10 Hot Content Trends For Olympics

    Make News with the Firsts 

    The content that has gained  maximum shares for Olympics in last week centers around the newsworthy events. The shares are highest for content that stirs an emotion ranging from happiness, excitement  to surprise.

    Firstssnapchat

    From the BuzzSumo analytics about the most shared posts, PetaPixel’s post is the most shared post among the top five most shared posts of the week.
    Shared posts

    Use Awe Inspiring Visuals

    Canon

    Peta Pixel’s post about Canon’s Stockpile at Olympics is shared with visuals that are likely to create an awe with the readers. Posts that are making it to the leader-board often shock the readers from their comfort zone inspiring them to share the feeling of awe that they experience.

    Tell Your Brand’s Story In A Context

    Olympians

    Content Marketing that makes your Brand’s story meaningful within the context is likely to resonate better. Bon Appetit’s post on What Olympians are eating for good luck strikes a chord with the followers of the games. Sequencing your posts with sports that are prime for the day and users are most engaged on is likely to bring in increased engagement. Bon Appetit’s post about Beach Volleyball was timed for the day of the event generating strong interest and promoted on Social networks. With Over 30 Million search results for any sport on google, you need a focused content marketing approach for your brand or content to be found.
    BeachballSearchContext

    Olympianrower

    Promote Your Stories On Social Networks

    Create engaging content with a story using influencers or a dedicated branded property such as the Olympics Breaking News. Promote the same with the hashtag that users are following the conversation on for the topic.

    TodayNews

    Use Video Posts 

    Video posts on social networks have generated the maximum engagement. The content on video other than the commercial advertisements that is most likely to be acted upon and engaged with ranges from quirky to behind the scenes stories that pique the interest of the viewers.

     

    content1

    Behind the Scenes, Visual posts bring out a similar level of interest on social networks.

    Olympicslauren

    Use Content For Promoting Campaign Posts

    Adidas’ #SpeedTakes campaign with video posts sets apart the winning play for Olympians with posts that talk about what it takes to win. The posts are about how athletes can with focus, instinct, guts and creativity, imbibing the spirit of the games in the posts on Twitter.

    Style Your Posts

     Theme your posts with a style that gives users a different content experience. Gymnastics posts from NBC Olympics give the users a different content experience with action oriented shots that are stylized to give viewers a fluid experience.
    NBCGym

     

     

     

    Summary Posts

    Viewers engaging with your content are looking for ways to follow the games with snapshot content. Organizing the information with summary posts and visual galleries, can make for audience that returns to your site or social media channels.

    Medaltally
    Visualpost

    Content Aggregation

    Aggregate your content with a simple user interface, where the audience can return to follow the topic. Aggregated content can make you the preferred network for knowing more about the topic.

    Postrelive

    Use News-worthy Audio Streaming

    Audio streaming in the hot new kid on the block. Create Podcasts that are going to bring out the lesser known facts and figures about the Olympic games.

    Raveorrant

     

  • Brands And The Rio Rush

    Google-Fruity-Games-app

    Google Launches Doodle Fruit Themed App For The Rio 2016

    For the opening of the 2016 Olympic Games at Rio, Google Doodle is customized with Fruit animation and athletic events, and to add to the opening ceremony, Google has unveiled an all new Fruit Themed Mobile app. The Mobile Gaming app has an all new take with updates available for Android and iOS . Calling it the Doodle Fruit Games, the post on Google doodles page posts “Today marks the season opener of the 2016 Doodle Fruit Games! For the next couple of weeks, we’ll journey to an otherwise unassuming fruit stand in Rio, where produce from all over the market competes for the title of freshest fruit. To play along, get the latest Google app on Android or iOS, and tap the Doodle. Learn more at g.co/fruit and let the games begin!”

     

    Cool doodle

    Brands Conversation Surrounding the Olympics

    The 12 official sponsors for the Olympic games are  going with a video focused strategy making fan engagement a priority with brand messaging that build on team spirit and enthusiasm for the sport.

    Sponsors

    As the conversation for brands spirals on social media channels, here are some of the videos that are making news on social media channels. The Top viewed brand videos are  Samsung Mobile at 54 Million, Visa at 44.6 Million, Nissan 27.5 Million and Gillette 27.4 Million.

     

    Apple Debuts Human Family Themed Commercial

    Apple in line with Shot on iPhone series debuted the Human Family commercial a day before the start of the games celebrating connections and friends prior to the start of the games.

    Brands that are creating the highest number of social media mentions have leverage the theme of finding something special in yourself that inspires greatness.

    Nike’s Unlimited campaign with a series of testimonials from athletes based on an insight that success is often achieved by challenging ones own limits.

    https://twitter.com/Nike/status/761396406233858048

    Hershey’s post with a #HellofromHome inspires soul-searching for the athletes at #Rio2016.

    For Brand Marketers here’s an Infographic that can help you identify audience segments.

    Olympic-infographic-2

  • You Can! Sweet Spot Search and Social

    Searchsocial

    Advertisers spent 47 percent more year over year on social ads in the second quarter of 2016, as per a research study by Kenshoo.  The study was carried out for campaigns with 550 billion impressions, 11 billion clicks across 20 categories for an estimated advertising spend of USD 6 billion spent during the last five quarters. Smartphones and tablets that are at 64 percent of the total spend make for 92 percent of all advertising spend. Smartphone advertising grew by 63 percent and product ads grew by 71 percent, leading to a total increase in search advertising spend of 10 percent year-over-year. Kenshoo’s study reinforces previous research showing that Facebook advertising makes search campaigns work harder. Adding Facebook Ads to search campaigns boosts campaign performance. Facebook ads are known to increase conversion rates and lower the cost of acquisition.

    Facebook

    Facebook ads

    Key Insights

    There was a 19 percent average increase in total conversions among the people who saw Facebook advertising compared with those who saw just paid search advertising. Advertisers looking at increasing campaign reach with Mobile first audiences should build social media advertising in their campaigns.
    Among people who saw the Facebook ads in addition to the paid search ads, there was a 10 percent average decrease in cost per acquisition due to the increase in conversions.
    Conversions increased as spending on Facebook ads rose, but there was a “sweet spot,” or minimum and maximum spend level on Facebook, to get the strongest performance at the least cost. Finding the Sweet Spot for your social ad campaigns can help advertisers maximize ROI from search and advertising campaigns.

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