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  • Cats, Dogs and 5 Ways To Fly With Facebook’s New Video Metrics and Publisher Tools

    Facebook introduced Newer Video Metrics and Publisher Tools for Facebook 360 Video. The new Publisher Tools for 360 videos make for a responsive viewing format, resulting in higher completion rates and increased watch time. Titled Guide and Heatmap the new Publisher Tools will create a guided experience for the viewer with a narrative that matches the viewer’s interest in the Video.

    Publishers Tools For Guided Experience

    With Guide, publishers can edit the 360 video to create a guided experience. With Guide, users are guided through video for objects that are of most interest for the users. According to the Facebook Media Post, users can opt to view the guided experience with a narrative by using the onscreen indicator.The Guided experience brings out the narrative for a view that is chosen by the viewer. To add the point of interest and enabling guide Facebook Video provides 360 controls where publishers can define points of interest.

    Heatmap is an insights tool for determining points of interest within a 30-degree span. With Heatmap publishers can determine the key points of interest for users making the Guide tool more effective.

     

    Guide

    Heatmap

     

     

     

    Takeaway

    Targeting different Audience Segments with a narrative that is of interest for the viewers can make for a more engaging experience increasing the Watch-time.

    New Video Metrics 

    The new metrics for Video will give a complete snapshot analysis for each video with a round-up of Minutes viewed, Unique viewers and Audience reach. The video metrics are available for  video posts including Facebook Live, 360 and Video uploads. With enhanced metrics, media brands, publishers, advertisers and Broadcast media can gain insights for their video content strategy. Audience and Engagement Card available for all video will give a breakdown of key targeting attributes including age, gender, and location.

    For Facebook Live Video publishers can gain an insight for the engagement graph to know the reaction and points of interest for Facebook Live Video.

     

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    Takeaway

    Knowing how the audience reacts to different parts of Live Stream can help broadcast publishers determine the moments that stir the reactions from different audience segments. Focusing on the target’s reactions and actions can increase viewers watch time and retention rates.

    Videoperformance

    Takeaway

    With a Snapshot analysis, publishers can determine the reach and completion rates, to understand the performance of their content strategy. This can help publishers and Brand pages determine  content genre that increases the video watch time and engagement rate with target audience.

     

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    NewPageInsightsVideoMetrics

    According to Facebook Media blog post, nearly 48 percent of video watch time on Facebook comes from shares. With new metrics publishers can gain insights on Video watch time for shared videos that originate from shared videos and posts pages.

    views-video-insights

    Takeaway

    With insights from the metrics that guide the insights with target audiences data on location, gender, age for video content, users can know the content genre and video content that target audiences find engaging. The Audience Engagement graph and Audience Retention for different spots can help publishers determine the right content duration.

    Facebook Live Video Goes Mainstream

    Facebook Live is the preferred engagement tactic with nearly half of the Media pages as reported by Social Bakers. Facebook Live has recently added broadcasts for up to 4 hours with a video only mode that allows uninterrupted viewing without comments and reactions. With live video adoption rate Brands are increasing the share of live posts to increase reach with younger and engaged audiences.

    Mediapublishers

    Takeaway

    Find out the point that is likely to grab your users attention. Plan your Live Stream content strategy for users to return to your page for the content that they are engaging with on social networks. As  shares account for 48 percent of video watch time, creating user-friendly clips for your fans can increase the share rate.

     

  • Up and Up With Interactive Live Video Content

    Interactive Video Content brings better performance for Broadcast publishers, as seen from benchmarks shared by IAB. For broadcast publishers, adding Interactive video content is known to boost completion rates and increase user activity. While Mobile Video generates the best engagement rates, Connected TV Video resulted in highest completion rates.

    InteractiveVideo performance

    With nearly 50 percent of  US viewers planning to  watch  Olympics Live , Live Video interactive content could be the new tactic for increasing audience engagement. Adding Multiple calls-to-action in your Live Video content leads to greater interaction in comparison with Linear Video.
    Viewers

    Adding quizzes and questions to your video makes for content that encourages the audience to take part and generates increased engagement, view-through and completion rates for your Video Content. Facebook Live API has several interaction elements  to reflect viewer engagement in real time and create on-screen graphics that show live poll results, analyze comments, and enable comment moderation.

    Interactives

    With NBC Olympics and Samsung Gear VR partnering to bring 85 hours of 2016 Olympics footage in Virtual Reality, the rumors are that Live VR footage may soon be a reality.

    Brands looking at increasing engagement rates for their campaigns associated with events can use Interactive Video content that engages the sports enthusiasts.

    Engt

    Interactive Video content in endorsements and posts from Influencers on Social Media makes viewers active participants with interactions. Sharing comments and interactions with hashtags and Custom Interactive campaigns that  with multiple choice options generate higher actions.

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    Boost your Live Video engagement with Content and Mobile Video and Publisher posts  that work as a prequel to the Live video. Adding Interactive Calls To Action To Your Live Video Content can bring in increased Video Completion rates and increase the time spent by the audience in viewing video content.

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  • Top 10 Hot Content Trends For Olympics

    Make News with the Firsts 

    The content that has gained  maximum shares for Olympics in last week centers around the newsworthy events. The shares are highest for content that stirs an emotion ranging from happiness, excitement  to surprise.

    Firstssnapchat

    From the BuzzSumo analytics about the most shared posts, PetaPixel’s post is the most shared post among the top five most shared posts of the week.
    Shared posts

    Use Awe Inspiring Visuals

    Canon

    Peta Pixel’s post about Canon’s Stockpile at Olympics is shared with visuals that are likely to create an awe with the readers. Posts that are making it to the leader-board often shock the readers from their comfort zone inspiring them to share the feeling of awe that they experience.

    Tell Your Brand’s Story In A Context

    Olympians

    Content Marketing that makes your Brand’s story meaningful within the context is likely to resonate better. Bon Appetit’s post on What Olympians are eating for good luck strikes a chord with the followers of the games. Sequencing your posts with sports that are prime for the day and users are most engaged on is likely to bring in increased engagement. Bon Appetit’s post about Beach Volleyball was timed for the day of the event generating strong interest and promoted on Social networks. With Over 30 Million search results for any sport on google, you need a focused content marketing approach for your brand or content to be found.
    BeachballSearchContext

    Olympianrower

    Promote Your Stories On Social Networks

    Create engaging content with a story using influencers or a dedicated branded property such as the Olympics Breaking News. Promote the same with the hashtag that users are following the conversation on for the topic.

    TodayNews

    Use Video Posts 

    Video posts on social networks have generated the maximum engagement. The content on video other than the commercial advertisements that is most likely to be acted upon and engaged with ranges from quirky to behind the scenes stories that pique the interest of the viewers.

     

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    Behind the Scenes, Visual posts bring out a similar level of interest on social networks.

    Olympicslauren

    Use Content For Promoting Campaign Posts

    Adidas’ #SpeedTakes campaign with video posts sets apart the winning play for Olympians with posts that talk about what it takes to win. The posts are about how athletes can with focus, instinct, guts and creativity, imbibing the spirit of the games in the posts on Twitter.

    Style Your Posts

     Theme your posts with a style that gives users a different content experience. Gymnastics posts from NBC Olympics give the users a different content experience with action oriented shots that are stylized to give viewers a fluid experience.
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    Summary Posts

    Viewers engaging with your content are looking for ways to follow the games with snapshot content. Organizing the information with summary posts and visual galleries, can make for audience that returns to your site or social media channels.

    Medaltally
    Visualpost

    Content Aggregation

    Aggregate your content with a simple user interface, where the audience can return to follow the topic. Aggregated content can make you the preferred network for knowing more about the topic.

    Postrelive

    Use News-worthy Audio Streaming

    Audio streaming in the hot new kid on the block. Create Podcasts that are going to bring out the lesser known facts and figures about the Olympic games.

    Raveorrant

     

  • Brands And The Rio Rush

    Google-Fruity-Games-app

    Google Launches Doodle Fruit Themed App For The Rio 2016

    For the opening of the 2016 Olympic Games at Rio, Google Doodle is customized with Fruit animation and athletic events, and to add to the opening ceremony, Google has unveiled an all new Fruit Themed Mobile app. The Mobile Gaming app has an all new take with updates available for Android and iOS . Calling it the Doodle Fruit Games, the post on Google doodles page posts “Today marks the season opener of the 2016 Doodle Fruit Games! For the next couple of weeks, we’ll journey to an otherwise unassuming fruit stand in Rio, where produce from all over the market competes for the title of freshest fruit. To play along, get the latest Google app on Android or iOS, and tap the Doodle. Learn more at g.co/fruit and let the games begin!”

     

    Cool doodle

    Brands Conversation Surrounding the Olympics

    The 12 official sponsors for the Olympic games are  going with a video focused strategy making fan engagement a priority with brand messaging that build on team spirit and enthusiasm for the sport.

    Sponsors

    As the conversation for brands spirals on social media channels, here are some of the videos that are making news on social media channels. The Top viewed brand videos are  Samsung Mobile at 54 Million, Visa at 44.6 Million, Nissan 27.5 Million and Gillette 27.4 Million.

     

    Apple Debuts Human Family Themed Commercial

    Apple in line with Shot on iPhone series debuted the Human Family commercial a day before the start of the games celebrating connections and friends prior to the start of the games.

    Brands that are creating the highest number of social media mentions have leverage the theme of finding something special in yourself that inspires greatness.

    Nike’s Unlimited campaign with a series of testimonials from athletes based on an insight that success is often achieved by challenging ones own limits.

    https://twitter.com/Nike/status/761396406233858048

    Hershey’s post with a #HellofromHome inspires soul-searching for the athletes at #Rio2016.

    For Brand Marketers here’s an Infographic that can help you identify audience segments.

    Olympic-infographic-2

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