Solomozone

The Every Day Digital

Recent Posts

  • Unwrapping Social Media Campaigns

    sharesContent Amplification with Shares on Social media has grown by 27 percent in 2015 over 2014, making audience engagement with shareable content a priority for publishers and brands. Likes and comments make for 86 percent of the overall social media actions.  Social Media posts sharing grew by  27 percent as compared to likes and comments that grew by 14 percent YOY, making shareable campaign content as a lead engagement tactic for Holiday season. Brands that are active with festive themed campaigns evoke emotions from consumers that is viewed as one of the key motivators for content sharing according to a study by Shareablee.

    shareactions

    Brand Content that prioritizes shareability increases engagement and awareness for Brand Campaigns. Coupling the Brand content with moments that matter for the mobile millennials can boost activation for your brand resulting in greater sales and conversion. Retail Brands social media “post shares” grew by 66 percent ahead of Media publishing, however, accounted for 4 percent share of voice amplification, compared to 38 percent share of voice amplification for publishing.

    Though campaigns that feature influencers and user-generated content are likely to be amplified more, brands have seen a similar amplification with use of more popular themes such as Star Wars toys and content that gets reposted as a regram with a popular holiday linked theme. The content that is most likely to be shared is seen to help audiences with Discovery, has utility or evokes an emotion.

    content

    BuzzFeed Food one of the top ten publishers, grew by 31 percent over 2014 in the first three-quarters after Fox News and BuzzFeed Video, primarily with recipes led content and engaging content formats.

    enhanced-buzz-10984-1449606761-19

    Macy’s

    Macys

     

    Macy’s Strategy for Holidays has something for everyone on Social Media, right from an Ugly Sweater party to a Hover-board.

    According to a Shareablee Study, analyzing Social Media posts for 2015, Media and Entertainment and Media Publishing dominated social media  in the US with 1.7 billion and 1.2 billion total shares from January to November 2015, respectively. The media and entertainment category is led by Fox News with more than 37.8 million shares, while BuzzFeed Food tops the media publishing category with 44.5 million shares.

    Brand Content makes for 11 percent of all Social media actions. According to the study, “Year to date in the U.S., brands have published 14.1 million posts on Facebook, resulting in 32 billion actions (likes, comments, shares) with consumers, of which 11 percent involved sharing of a brand’s content”.

    As per Shareablee CEO Tania Yuki, “Shares of brands’ content on Facebook have grown by 30 percent year to date compared to 2014, and this has driven increased impressions, affecting brand awareness. Understanding what content consumers share on social media can help marketers reach more audiences while also being more efficient with their social spend.”

     

    https://www.instagram.com/p/_UWHv2EKi4/?taken-by=macys

    Macy’s Social Media campaign engage the holiday shopper with campaigns that are targeted at different segments right from teens to beauty and fragrances shoppers, with a chance to be featured on Macy’s site. Macy’s social media engagement for November was one of the highest among Retail Brands with over 580,000 actions on Facebook, Twitter, Instagram, Tumblr and YouTube from 15.4 million fans and followers.

    https://www.instagram.com/p/_SVQ2FEKjf/?taken-by=macys

    As per Shareablee, one of the key drivers for social media engagement is emotions. The emotions that inspire shares for genders may vary with happiness for women and excitement for men. According to Shareablee the key drivers for Social Media engagement, are:

    Social proof, Emotions, Utility and Storytelling

    Socialfactors

    Macy’s Social Media engagement across segments with  an emotive theme, engages audiences with inspiring gifting ideas. In a campaign featured by Shareablee, where social media engagement, was based on personal stories with User Generated Content drove 61 percent of social media actions.

    Christmas-Gift-Boxes-13 Unwrapping Macy’s Brand Content Box

    Segmenting your audience and engagement based on inspiring gift ideas makes for a more engaging campaign. For engaging audiences through the Holiday season Macy’s has combined social media engagement with brand activation idea such as ‘Ugly Holiday Sweater Party” in different venues for which the tickets can be obtained with Shopping at Macy’s.

     

    Starbucks

    Retail Brand Content Shares have grown by 66 percent ahead of Publishing and TV on Facebook and Twitter. Campaign Content that has been seen as shareable has led to actions that make for more than 50 percent of all social media actions for the brand.

    LB
    Retail

    https://twitter.com/frappuccino/status/676446607060172803

     

     

    Unwrapping Starbucks Brand Content Box

    LildebbieStarbucks Social media engagement relies on making audiences look good with their peers by being in the know, which is one of the motivators for sharing content. Starbucks strategy of being someone for everyone makes for content that resonates on every occasion.

    Kohl’s 

     

    Unwrapping Kohl’s Brand Content Box

    Kohls

    Digital Video and popular theme such as Star Wars can bring greater engagement, with content that is most likely to be shared. Kohl’s used storytelling approach making for the right holiday season engagement.

    Kohl’s Activation Strategy on social media combined Call-to-Action on Social Media Posts for engagement and conversion.

    Kohl’s has effectively used Brand Marketing approach, while engaging audiences with the popular “Star Wars” theme.

    Little Debbie

    Lildebbie

    https://www.instagram.com/p/-CT4gWv22r/?taken-by=thereallittledebbie

    Little Debbie partnered with The Peanuts movie to create exclusive offers with Peanuts and gang, creating one of a kind emotional engagement, that is likely to make content that strikes a chord with the target audience.

     

    Debbierange Emotionaevo

    Little Debbie’s engagement with products that are right for Christmas such as Christmas Santa Brownies with a site that features product locator, which helps audiences find the product that they are looking for and share the same on social media.

    Debbiestore

    Unwrapping Little Debbie’s Brand Content Box
    handmade

     

    Little Debbie engages audiences with content with customized brand content complete with products that are just right to make your holidays special.

     

    Walmart

    Walmart’s retailtainment strategy targeted at Gift shoppers with content centered around content usefulness make for an engaging Brand Content experience. From Holiday Stocking stuffers shoppable with Walmart gift guides to DIY ideas for entertaining, Walmart has the entire Brand content platter with engaging tunes belted out by Craig Robinson.

    Unwrapping Walmart’s Brand Content Box

    Christmas-Gift-Boxes-13

    Walmart’s segmentation strategy that focuses on audiences who gift shop and entertain together with influencer posts, make for a cohesive content offering, that engages audiences with diverse interests.

     

    For a List of Hundred ideas to inspire your Brand content, Click here.

  • Ten Ways For Brands To Chime On Instagram During Holiday Season

    Instagram with its user base of 500 Million users and numerous photos shared per day, may prove to be an ideal network to attract your target audience this holiday season. Advertising on Instagram has given boost to advertisers with increase in Ad recall; and with newly added features to the advertising suite, Instagram is the network of choice for visually-engaging campaigns.

    Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
    Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
    Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
    Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram
    Engaging your audience with Visual Storytelling can be done with posts on Instagram that engage audiences with Captions and images that resonate

    Here are Ten Ways Brands can promote on Instagram.

    Create Seasonal Posts introducing a new product or promotion highlighting the key product attributes in a visually engaging format.

    Present your Gift Card Customer Value Proposition in a static frame of a video or an image, as an image and caption the post with an emotional connect.

    Engage Social Media Influencers that can get your proposition noticed with visuals that engage your target audience.

    Create a Video Loop that places your brand logo in a seasonal context in a creative manner as can be seen for Pepsi’s post for Art Dome at an event with the help of an artist.

    https://www.instagram.com/p/99GIHQqrKC/?taken-by=pepsi

    Use Instagram posts as a style guide to create a Visual LookBook for the holiday season.

    According to Shareablee, Oreo generated 120 percent more engagement on Instagram in November, with holiday themed campaigns, compared with the same time last year, capturing more than 376,000 total actions (likes and comments).

    Oreo has highlighted the seasonal pack that uses creative layouts depicting interaction, which is the point of engagement with audiences.

    Krispy Kreme introduces Santa Belly doughnuts with a simple question.

    Engage audiences with reposts from your followers with a seasonal theme.

    Share Content that audiences find useful such as DIY and recipe ideas, One of the most engaged posts on Twitter was a dessert recipe shared for Thanksgiving by Jell-O.

    Highlight any special offers that you are introducing during the season, or share a window display that highlights your brand’s identity as seen for Nordstrom’s Holiday post.

    https://www.instagram.com/p/-39GR7MdNa/?taken-by=urbanoutfitters

  • Content Discovery Tools To Add Magic To Your Campaigns

    Instagram Video Channel

    Instagram’s  video channel curated from users feed, can be seen with the explore tab for a topic, allowing content marketers to get their stories discovered in an instant. This is an organic content discovery tool that allows for an immersive video viewing experience the same as Facebook’s Instant Ads.

    InstagramHalloween2

    Twitter-mentions-facebook-reactions-blog-image

    Facebook Audience Network

    FacebookAudienceNetworkSpotify Spotify expanded the reach for its campaign by 20 percent with Facebook Audience Network ads by using Display Ads available. According to Facebook for Business, mobile apps on Facebook Audience Network account for 6 percent of all time spent on Mobile Apps. Ads on Facebook Audience Network are served in Native and Display formats. Advertising on Facebook Audience Network is easy by choosing the Mobile Apps as an option in the Placement of Ads. With the wide mobile apps network, Facebook Audience Network gives content marketers and advertisers an option for building outreach on publisher apps where the audiences are most likely to be looking for new stories.

     

    Twitter Promoted Moments

    Other than Promoted Tweets and Promoted Trends, Twitter has introduced Promoted Moments, that will featured curated  brand stories that can be accessed from Moments Feed for 24 hours, with a Promoted badge.

    Twitter has introduced the Moments that covers the best of curated stories with Tweets on the topic to give the highlights in an instant making content discovery on the go easy for mobile audiences. With Promoted Moments Brands can get their content discovered while featuring offers in a visually engaging format.

    MBLN

    Snapchat Discover

    Snapchat Discover is a content discovery tool that allows for videos and stories featured from select publishers that mobile audiences can browse and share on the go.

    Discover

    According to Wired, “Snapchat launched Discover earlier this year as a new way for its millions of predominantly young users to follow daily news and entertainment without ever leaving the hugely popular app. Discover features nine partners each with their own controlled “channel” that stays up for 24-hours, including media companies like Vice, ESPN, and CNN”.

     

     

     

     

     

  • Five Elf Tips To Get Referral Marketing Right For Holiday Season

    AmazonWith Holiday season, offers and deals, Brands can engage audiences beyond loyal customers. The new customers that engage with your brand for the first time can prove to be a valuable source of leads and revenue. Amazon has introduced Amazon Prime as a Gifting option, where users can exchange the subscription for a gift card and the referrer receives a bonus reward on successful sign-up.

    With Referral Marketing, you can get friends of customers engaged with  your offers with a seasonal theme. The referral marketing programs can be used throughout the customer journey.

    Here are Five Ways to acquire, engage, retarget, activate and retain your customers with a Holiday themed campaign.

    Reward The Friend And The Advocate

    Encourage customers to sign up for a program by rewarding both the friend and the advocate. For audiences looking for Gift purchases and entertaining options for the Holiday season, a referral program built around rewards for the advocates, is likely to resonate better.

    Referrals can also be used to boost engagement with your existing fans and followers. Manchester United’s Contest rewards five winning entries with a free Christmas card signed by the players for the entrant and a friend.

     

    Elf1

     

    MU

    Elf Tip

    Introduce ” Buy One Get One” Free offers on Social Media to increase sign-ups for your Referral program. Email marketing can help you get to the customers as the open rates for your Holiday email tends to be higher.

     

    Create Holiday Specific Programs

    If there is a cap on maximum number of customers that members can sign-up, holiday season and sales events are the right time for increasing the number of sign-ups as the friends of program members are most likely to be looking for offers and deals.

    Increasescopereferral

    Elf Tip

    Introduce special Holiday experience to make your Referral program more engaging. For brands promoting Gift cards, Referral marketing can bring newer customers with special offers.

    Build Anticipation For Rewards

    Customers look forward to the next reward level that they can reach with referrals and Loyalty programs. Introduce any surprises that you have for your best customers. This could be linked to more rewards or complimentary offers. Promote your referral program with a Sweepstakes campaign.
    GiftsRef4

    Elf Tip

    Referred customers are better customers.
    Referral3

    Promote your Referral Marketing Program

    Increase the likelihood of your referral program being discovered by audiences during Holiday Season with Keywords articulated for your campaign discovery. Optimize the landing pages and brand sites appropriately. Using User Generated content boosts engagement for your campaigns.

    Promotions referal

    Elf Tip

    Include Keywords and Hashtags that will help your content get discovered, in your social media posts. As seen from Papa John’s post including #Sweepstakes makes the program easier to find.

    Presume Participation

    Customize the landing page experience for the referred audience, and presume participation by including social media links and any offers that you would like to introduce for the newly signed-up members.

     

    Referral2

    Elf Tip

    Encourage customers to participate by showing the way to increase their rewards and earnings from the referral program. Encourage audiences to log in with their social media profiles. Include social media icons and sharing options at all check-out and sign up pages

    Refe5

    Source: Extole

Create your own website, free on WordPress.com.Create your own website.
Start free