Global superstars COLDPLAY, winners of seven Grammy Awards, will perform at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS Sunday, Feb. 7, 2016, the NFL announced during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.
Fan Engagement With Behind The Scenes Coverage
This announcement is just the beginning. Coldplay front man Chris Martin is designing a show that will echo elements of the NFL’s On the Fifty campaign – honoring the past, recognizing the present and looking ahead to the next 50 years, including other special artists.
For the first-time ever, Pepsi will give fans behind-the-scenes access to how this monumental show will come together at Pepsi.com.
Fans can visit Pepsi.com now for the first exclusive behind the scenes look at how Coldplay is beginning their journey to the Pepsi Super Bowl Halftime Show.
Beginning Jan. 11, a digital mini-series, “Pepsi Presents: The Super Bowl Halftime Show Show” will launch on Pepsi.com offering fans an exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50.
Coldplay joins an esteemed list of recent halftime acts including Katy Perry, Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more.
Super Bowl 50 marks Pepsi’s fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner. Pepsi and the NFL have teamed again to provide fans with a halftime experience worthy of pop-culture’s biggest stage.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 118.5 million viewers in the U.S. watched last year’s show, marking the most-watched Halftime Show ever. The Super Bowl and Halftime Show will be broadcast worldwide from Levi’s Stadium in the San Francisco Bay Area.