Papa John’s Tweet for Gift Card that lets you reward your favorite teammate for the season, with an eGiftcard. The Gift cards can be selected online and personalized. You can choose to add your message and choose a value on the card and have it sent directly to your friends’ inbox.
Tim Hortons post for National Coffee Day engages users for a time they are most likely to be looking forward to the messaging from a coffee brand.
Designing content that is likely to be referred and shared, for Content marketing that brings results, here are the Five Key Steps.
Define the Content Objective
Defining the Content objective requires you understand the reasons your audiences are likely to share your content. Create a check-list for each content marketing effort to understand the purpose of your content. A simple checklist can help you understand the content and the reason it is likely to be shared. An easy way to decide on your content marketing is to see where your content resides among the following key reasons; usefulness, discovery or reliving experiences.
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