Alexa Reveals Exclusives For Amazon’s Prime Day

Amazon’s Prime Day for Amazon Prime subscribers – a subscription service that comes with a free 30 Day Trial, changes the game with a two-hour delivery promise for the Amazon Prime subscribers on the Prime Day. Amazon has Countdown Deals that are featured on Amazon.com, however Alexa, the virtual assistant available on Amazon Echo, Echo […]

Four Ways For Brands To Persuade With Humor In Advertising

Humor in advertising is seen to work for Brand Impact, according to a Millward Brown report based on 132,000 brand research case studies, globally. In North America as high as  69 percent of campaigns that are high on impact, make use of Humor as compared to 44 percent of campaigns in the low impact quintile, […]