Brand Contest For Engagement and The Super Bowl XLIX Ad Spot Tracker

As reported by Business Insider, Anheuser-Busch is going all out once again, this time airing three minutes, 30 seconds of ads during the event.

The engagement for Lost Dog Commercial and Beer Run Spot is with #BestBuds that is used to engage audiences with a chance to win tickets for the Super Bowl game.
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Up For Whatever Experiences Now Available in an App

budlight-super-bowl-hed-2014Bud Light is prominent with its engagement in Social Media with a live center “House of Whatever” going up in four of the major cities to send out real-time posts during the match. Anheuser-Busch hopes to recreate last year’s social triumph.

To strengthen its presence during the Super Bowl, the Budweiser and Bud Light brands will be the Marquee brands for the company that will run 360 degree campaigns with the objective of selling more with three spots that will feature during the NBC broadcast on Sunday, Feb. 1.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. Marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
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