12 Notable Brand Campaigns This Holiday Season

Target Launches The Holiday Odyssey Target followed a Storytelling approach engaging audiences with a brand experience titled Adventure, where three kids and Bullseye set on a  quest to light up a Giant tree, set in a magical forest. In another video, Target introduces Free shipping an returns with a   story where the adventure is Set […]

Apple Promotes App Store With “Amazing Apps”

As a sequel to the earlier ads for iPhone with the Tagline, “If it’s not and iphone,  it’s not an iPhone”, titled “Hardware & Software” and “Love” , Apple has released a new ad featuring the App Store titled “Amazing Apps”.

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Apple Launches New Campaign For Apple Watch

Apple Watch campaign with four different ads “Closer”,”Beijing”, “Berlin” and “Goals” coincides with the launch of the Watch in new markets. The campaign captures the use of the Watch in different situations, where the Apps play a key role making Apple Watch indispensable in customers’ lives. The experiences that are delivered by the Watch elaborate on how audiences can enjoy their travel to different cities with useful navigation and translation apps, that provide a seamless user experience.

The creative approach humanizes the brand, while positioning it on convenience with simpler user interface, in comparison with the earlier ads that rely on using product features to create a unique positioning for Apple Watch. The campaign launched earlier in April consisted of three ads “Rise”, “Up” and “Us”.

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