Apple Watch campaign with four different ads “Closer”,”Beijing”, “Berlin” and “Goals” coincides with the launch of the Watch in new markets. The campaign captures the use of the Watch in different situations, where the Apps play a key role making Apple Watch indispensable in customers’ lives. The experiences that are delivered by the Watch elaborate on how audiences can enjoy their travel to different cities with useful navigation and translation apps, that provide a seamless user experience.

The creative approach humanizes the brand, while positioning it on convenience with simpler user interface, in comparison with the earlier ads that rely on using product features to create a unique positioning for Apple Watch. The campaign launched earlier in April consisted of three ads “Rise”, “Up” and “Us”.

Other Video Content from Apple to support the launch includes a Guided tour as well as the reveal of the Watch and Gold Edition.