As a sequel to the earlier ads for iPhone with the Tagline, “If it’s not and iphone, it’s not an iPhone”, titled “Hardware & Software” and “Love” , Apple has released a new ad featuring the App Store titled “Amazing Apps”.
Apple’s brand promise for the App Store, is that with 1.5 Million Apps that are available on your phone, you can turn your phone, into anything.
A recent report by App Annie claimed that the downloads on Google Play top those of App Store downloads in Q2 2015, however App Store leads in revenue.
The entertainment category now features in the Top Five Categories for iOS apps. Video Streaming led the growth for iOS Apps taking Entertainment category to #4 for revenue contribution. The most popular Video Streaming Apps in the US are HBO Now and Hulu, according to the App Annie report.