Fall campaigns are right for brands to reconnect with audiences at a time when the target group is looking forward to new celebrations and newer trends post the summer holidays. Campaign tonality for summer season centers around freshness and refreshing flavors and the overall mood is breezy and light. Your Fall Campaign can be an […]
Brand Content pivots your Brand story in a format that consumers find engaging. Engagement and Interactions are important for bringing in conversions and cascading conversations that surround your brand. One of the key Digital tools impacting shopper behavior is Brand Social that relies on brand content with a site design that renders itself for greater responsiveness.
Brand Storytelling Creates Resonance
Brands that have been successful over time have often carved a unique Brand position where they are known to stand for something singularly. According to Al Ries “The 22 Immutable Laws of Branding” , The Law of Singularity, a brand is the single idea that you own in consumer or prospect’s mind.
Brand Content for Storytelling starts with the purpose that goes to support the singular idea that the Brand wants to own in the consumers mind. Hallmark Movie Channel has launched a Countdown To Christmas where the idea is to show Christmas Movies every day with a new premiere every Saturday and Sunday. Hallmark channel that is singularly known for providing “Quality Family Entertainment”, has consistently advertised promotions and promoted movies that engender the singularity in Brand proposition.
One of the campaigns that has made news in the realtime marketing space is Target’s “The Everyday Show”. The Everyday Show showcases tweets in a Show called “Tweet-to-Runway Show” where ramp models read out Tweets with “Live to Tweet” feature with different Hashtags. To engage the audiences, the tone and messaging is conversational with a glamorous ramp show and a music score that adds to the effect.