Ten Ways To Power Your Brand Content This Holiday Season

Brand Content pivots your Brand story in a format that consumers find engaging. Engagement and Interactions are important for bringing in conversions and cascading conversations that surround your brand. One of the key Digital tools impacting shopper behavior is Brand Social that relies on brand content with a  site design  that renders itself for greater responsiveness.

Brand Storytelling Creates Resonance

Brands that have been successful over time have often carved a unique Brand position where they are known to stand for something singularly. According to Al Ries “The 22 Immutable Laws of Branding” , The Law of Singularity, a brand is the single idea that you own in consumer or prospect’s mind.

Brand Content for Storytelling starts with the purpose that goes to support the singular idea that the Brand wants to own in the consumers mind. Hallmark Movie Channel has launched a Countdown To Christmas where the idea is to show Christmas Movies every day with a new premiere every Saturday and Sunday. Hallmark channel that is singularly known for providing “Quality Family Entertainment”, has consistently advertised promotions and promoted movies that engender the singularity in Brand proposition.

 

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Real-time Creativity and Responsive Brands

OreoBrands that create real-time are seen as responsive and could be seen as differentiated in a highly cluttered and fragmented social media space.

One of the campaigns that has made news in the realtime marketing space is Target’s  “The Everyday Show”. The Everyday Show showcases tweets in a Show called “Tweet-to-Runway Show” where ramp models read out Tweets  with “Live to Tweet” feature with different Hashtags. To engage the  audiences, the tone and messaging is conversational with a glamorous ramp show and a music score that adds to the effect.

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