Bud Light Introduces Limited Edition Super Bowl 50 Campaign


Bud Light in the newest TV Ad released a throwback commercial with a montage of images portraying nostalgia for viewers watching earlier Games. The spot announces the introduction of Bud Light Super Bowl 50 Limited Edition bottle, with a voice over stating “Connecting One Amazing Super Bowl Moment To The Next” and claiming to charge the game forward.

Bud Light has earlier released, #MyTeamCan video promoting every NFL team’s signature beer can. The can for the teams are customized with slogans that fans are likely to connect with.

Bud Light’s Facebook posts play on the Cans that show a Fridge being turned into a trophy case with Team Cans.

With Limited edition customized cans, Bud Light has created a wide net of social media posts with individual teams promoting Bud light cans as a build up for the Super Bowl 50.

The individual teams social media activity releases the new design for each team with an engaging post. The conversation can be followed on #MyTeamCan for the Super Bowl Series Cans.

Bud Light’s Tweet features a video showcasing different cans.https://twitter.com/budlight/status/675089390947831808

Instagram posts engage NFL fans with visual images that feature different teams’ cans with captions that captivate.

With reposts of images tagged by users, Bud Light has generated interest for Super Bowl Series Cans with fans as a build up to the Super Bowl 50.

Here is a preview of conversation surrounding #NFL on Twitter.


YouTube Launches 360-Degree TrueView Ad Format


Brands can now leverage the 360-Degree view technology introduced by YouTube with In-Stream TrueView ads that can be viewed in Chrome and the YouTube app on Android and iOS. With the icon placed within the video the viewers can now enjoy viewing the video from the angle that pleases them, or on Smartphones by moving a phone around, up and down, left and right,. TrueView 360-degree ads are seen as more engaging and viewers are likely to see the ads rather than skip through the ads as 360-degree format is more interactive.

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Up For Whatever Experiences Now Available in an App


budlight-super-bowl-hed-2014Bud Light is prominent with its engagement in Social Media with a live center “House of Whatever” going up in four of the major cities to send out real-time posts during the match. Anheuser-Busch hopes to recreate last year’s social triumph.

To strengthen its presence during the Super Bowl, the Budweiser and Bud Light brands will be the Marquee brands for the company that will run 360 degree campaigns with the objective of selling more with three spots that will feature during the NBC broadcast on Sunday, Feb. 1.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. Marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
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