If you are not planning to go with big budget advertising, here are three ideas shared by Small Biz Ahead for how to use the Super Bowl to kick up your company’s marketing and promotion:
Offer Super Bowl-related promotions
Many restaurants and bars want to draw in crowds on Super Bowl Sunday, so they offer deals—whether two-for-one specials or special Game Day packages. But other types of businesses can also come up with intriguing promotions tied to the big event. The trick is to make your promotion stand out from the pack.
In 2013, when the Baltimore Ravens faced off against the San Francisco 49ers, Gardiners Furniture in Baltimore hosted a special promotion: It promised to refund every customer’s purchase in the few days leading up to the Super Bowl if the Ravens returned a kick for a touchdown during the game. The Ravens did, and Gardiners ended up giving away $600,000 in free furniture.
Though it was a risky (and expensive) bet, Gardiners owner Gary Mullaney—who had purchased a $12,000 insurance policy to cover the losses—told the Baltimore Sun that the free publicity the promotion generated was worth the price tag. “People are hearing about this all over the country,” he said.
Your business doesn’t have to make such a high-priced bet, but it can come up with something unique to get your customers talking—and buying.
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