From Conversation To Conversions

According to Google Analytics Blog, the Sunday before Valentine’s Day sees the biggest spike in week-over-week transactions with an average increase of 10 percent.  The same holds true for conversion rates and sessions, with an average increase of 6 percent and 4 percent respectively.  Besides a week-over-week increase, the transactions are 5 percent higher on that day than for the average Sunday in the quarter.  The growth in transactions could indicate that consumers are using that Sunday to find and purchase their gifts, making it a good opportunity to invest in getting consumers to your site for some Valentine’s Day shopping.  If you plan to invest in advertising for this holiday, one way to prepare for Valentine’s Day is to adjust your bids.



For Business looking at newer avenues to tap into, to grow the e-commerce revenues and online sales Amazon’s Third party – Marketplace may seem to be the right place with YOY growth rate of 33 percent.


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Instagram and Mobile In-Store Shopping Key for Engaging Teens

Targeting Teens may require you to think of a mobile first strategy with Instagram as the Network of choice with trends and themes that are diverse enough to reflect their individuality.

“Teen closets are diverse, just like their social circles and lifestyles. The millennial thirst for adventure is clear with experimentation, discovery and individuality being the new cool. A key fashion trend among teens is the spirit of choice – demand for action sports, fast fashion, refined classics and fashion athletic brands stabilized or increased.”

Taking Stock with Teens, a consumer insights report published by Piper Jaffray & Co., a survey that examines Key trends in fashion, beauty and personal care, digital media, food, gaming and entertainment, endorses Apple as the favorite brand with Instagram as the most preferred Social Network for the consumer that prefers to shop with Mobile in-store.

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Five Ways To Engage The Movies Audience on Twitter

Twitter users are a highly engaged movie going audience with more than 60 percent of movie goers connecting online and on Twitter about the movie prior to viewing the movie. 

In a newly launched Tweet a Coke campaign -“Tweet a Coke” gives fans a chance to share a Coke via Twitter. Tweet A Coke is an engagement for Movie goers and Twitter fans while Share a Coke campaign is targeted at Teens and Millennials which has generated views and social media shares.

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