Four Amazing Facts About Digital Advertising

  Increasing Your Advertising Spend On Mobile  and Digital Video matters for Your Brand as per the NCS study of 1400  ad campaigns from 450 CPG brands. Mobile performs best for bringing in Incremental Sales per thousand impressions. For Brands looking at increasing sales , the dollar impact per thousand impressions for Mobile and Digital […]

Special K Fortify Campaign Celebrates Inner Strength Of Women

Special K is celebrating women with a  video  of top moments in sports, the arts and  everyday life. By highlighting and elevating the stories of real women, Special K will make the world take notice of everything they are and everything they aspire to be. Celebrating the strength of the women, Special K in partnership with […]

Key Insights For Retargeting Campaigns

According to a research report by IAB, based on a survey of 1000 US Marketers and 11000 US Advertisers’ retargeting campaigns on AdRoll, Retargeting has emerged as the breakout marketing tactic. The single most important campaign goal for marketers using remarketing as the key tactic is Brand awareness followed by  Engagement. Mobile is the key trend after Social Media impacting the Retargeting Campaign results.

  • 92 percent of marketers report retargeting performs equal to or better than search, 91 percent equal to or better than email, and 92 percent equal to or better than other display.
  • 71 percent of marketers spend 10-50 percent of their entire online ad budget on retargeting; up from 53 percent.
  • Social media is the single hottest topic in retargeting—mobile and cross-device retargeting comes in at #2.
  • Retargeting has expanded up the funnel. 70 percent of marketers use retargeting for brand awareness, 60 percent for social engagement, and 58 percent for customer retention.

Engage with Retargeting Creative That Resonates

Define the key customer takeaway. Determine the message you would like your audiences to walk away with. For Mobile the creative needs to be unobtrusive getting the message across in the quickest way possible, with images, bold fonts and clear messaging. The creative approach that is seen to work the best for retargeting, is simple that creates instant recall or has a humorous take on a situation.

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