While You Are Waiting For Rudolph, Meet Dudolf

You know Dasher and Dancer and Prancer and Vixen, Comet and Cupid and Donder and Blitzen, But do you recall The most famous reindeer of all? …. “Rudolph the Red Nose Reindeer”, Words  by Johnny Marks Rudolph has thereafter gone to become a symbol of Christmas Celebrations. What began as a simple question went on to become […]

Five Ways To Create Content For Retargeting

Creating Content for engaging and retargeting The Holiday Shopper, can make all the difference to your campaign performance, from generating awareness to increasing conversions.  As you have a large set of audience that may have visited your brand’s site, you may choose to select a sub-segment for retargeting depending on your campaign objective. To know more […]

Knockout Digital Tactics For Cyber Monday Campaign

Mobile Traffic on Thanksgiving reached 60 percent and an upward trend was seen on Black Friday. As reported by Internet Retailer, “Early data points to about 15 percent year-over-year e-commerce sales growth year on the Friday after Thanksgiving, with a total of USD 2.6 billion in online spending projected for the day, according to Adobe Digital […]

Mobile Video Content For Holiday Marketing Success

According to Ooyala Global Video Index for Q2, 2015, nearly half of the video plays globally are taking place on a mobile device. Content owners, publishers and broadcasters have begun to see mobile as more than a platform for snacking with short-form video. Studies show that more viewers are turning to mobile for all of their video entertainment, from news to episodic TV and even long-form premium content like movies.

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For long form video content, 30 minutes or longer, a larger screen generally showed a greater share of time watched. Connected TVs 52 percent were ahead of tablets 36 percent, mobile phones 23 percent and PCs 22 percent. A study  shared by IAB found that nearly one-third 30 percent of smartphone owners in the United States and Canada watch full-length TV shows on their smartphones, and 20 percent watch full-length movies.

For Brands, publishers and broadcasters relying on video for engagement here are the key content insights shared by Shareablee, where engagement for Video Content on social media channels grew by over 255 percent over First half, 2014. Shareablee’s Social Best practices are based on performance of 100,00 properties monitored daily.

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