Domino’s Launches 50 Percent Off Online Deal


Domino’s Pizza kicked off a 50 percent off on all menu-priced pizza orders placed online. The offer rolled out Pi Day and is on for an entire week, running through Sunday, March 20. Timed to make the most of Basket Ball season where Domino’s sees a spike in orders. College basketball’s tournament month is a busy time for Domino’s, especially near the end of it. Domino’s sold more than 1.8 million pizzas during the 2015 semifinals and championship game nights combined – enough to give 25 pizzas to each person walking into the stadium at the final game in Houston this year.

“Our favorite ‘pi’ is pizza pie, of course, and we wanted to give college basketball fans a special deal during the first week of the tournament games,” said Jenny Fouracre, Domino’s spokesperson. “Basketball fans can now enjoy their favorite pizza combinations at half off when they use Domino’s digital ordering channels.”

“While college basketball teams across the U.S. prepare and compete for a spot in the finals, Domino’s team members are preparing in their own way,” said Fouracre. “They’re putting on their game faces and gearing up for some busy delivery days.”

The 50 percent off deal is only available on menu-priced pizzas ordered through Domino’s digital ordering channels, which include Domino’s website ( including smartphones and Kindle apps.

Domino’s Pizza Targets Omni-Channel Customers


278268Dominos Pizza, the world leader in Pizza Delivery has launched,  the Domino’s DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle. According to a press release, Pizza delivery represents roughly two-thirds of Domino’s business and the DXP represents the latest innovation in this space.

Domino’s Anyware offers a number of options to order Pizza including a Tweet. Domino’s  launched Tweet To Order Campaign with a Pizza Emoji, which was a roaring success, generating over 461 K actions. The social engagement generated from the campaign represented 51 percent of Total Engagement for the brand.


Domino’s has recently launched a Rewards Program that allows consumers to accumulate points for online orders, toward a Free Pizza. For every order more than USD 10, consumers can get Rewards Points that can be accumulated for a free Medium Topping Pizza.

The TV Commercial for rewards program highlights the ease of earning a free pizza. The commercial communicates the key idea that getting a free pizza is now easy with “Piece Of The Pie Rewards”, at the same time reminding audiences about the occasions they could order pizzas for.

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