Live Streaming For Brands – Best Practices and Trends

Music, Celebratory events and Sports are the Content Genre that create the most audience engagement for Live streamed events. Mary Meeker’s 2015 Internet Trends Report , has shared statistics for viewers of live streamed events for Snapchat Stories where over 40 Million viewers engaged with Snapchat Stories over three days for a music event.   […]

Apps The Way Audiences Like It

Apps are popular with the audiences and it’s not surprising that event marketers as well as sponsoring brands are bucking the trend. Clean and Clear has taken events marketing with apps a step forward by signing up Social Media Celebrity Lauren for brand endorsement at the 2014 MTV VMAs. The Instagram profile is updated to […]