Facebook’s Campaign Planner Predicts Reach and Frequency

Facebook Campaign Planner a new tool for advertisers lets you predict reach for your campaign.With Campaign planner you can create versions of media plan to understand which  version helps you meet your targets.In addition to being able to predict reach for different budgets, you can arrive at estimated reach for your campaign by varying the […]

Ten Steps For Planning Brand Contests

Honda Civic’s awesome trips Sweepstakes contest “Custom Honda Rides- Awesome Trips”, gives a chance to win a custom Honda Civic Sedan designed and autographed by Demi Lovato or a custom Honda Grom motorcycle designed and autographed by Nick Jonas, or a trip to Europe to meet Nick Jonas. Contests can engage audiences with a theme or with a […]

Lay’s Flavor Swap Interactive Campaign Yields Results

Flavor Swap campaign for Lay’s on Instagram, yielded results for Frito-Lay North America by increasing the reach for the campaign, lowering the cost and increasing the sales. The interactive campaign on Instagram brought about an increase in in-store sales. The use of Instagram in its campaign increased the reach for the advertiser by 5 percent, […]