Interactive Video Content brings better performance for Broadcast publishers, as seen from benchmarks shared by IAB. For broadcast publishers, adding Interactive video content is known to boost completion rates and increase user activity. While Mobile Video generates the best engagement rates, Connected TV Video resulted in highest completion rates. With nearly 50 percent of US […]
Music, Celebratory events and Sports are the Content Genre that create the most audience engagement for Live streamed events. Mary Meeker’s 2015 Internet Trends Report , has shared statistics for viewers of live streamed events for Snapchat Stories where over 40 Million viewers engaged with Snapchat Stories over three days for a music event. […]
Mobile First Strategy for Brands is more than a buzzword with brands seeing measurable results in the Brand Metrics. The Reach for Digital video on Mobile has been increasing with more than 164 Million Americans using an App/Web on Smartphones. Periscope with the positioning of “It’s worth it – We promise” has been termed as a Game-Changer, unleashing a trend where Brands and publishers are real-time promoting on Twitter the Live Streams to engage audiences with the new App.
Brands relying on Native Video Content will find Periscope inevitable for their Campaigns as it provides a unique way of connecting with the audiences live with Video Content. It has created a new “Engagement Paradigm” where Brands can now broadcast live events and create Digitally Branded Properties to connect with the audiences anytime and anywhere. This will be a step-up as Brands can now move from being publishers to being broadcasters!