Lowe’s Remodels Digital Strategy With Personalization

Lowe’s Home Improvement’s new campaign has a humorous twist with the new commercial titled “Unicorn”. The campaign where inanimate lawn ornaments come to life is aimed at engaging the mature target audience as well as the Millennials. Lowe’s Fix in Six social media series that introduces new easy to do tips in a looping format […]

Mobile Video Content For Holiday Marketing Success

According to Ooyala Global Video Index for Q2, 2015, nearly half of the video plays globally are taking place on a mobile device. Content owners, publishers and broadcasters have begun to see mobile as more than a platform for snacking with short-form video. Studies show that more viewers are turning to mobile for all of their video entertainment, from news to episodic TV and even long-form premium content like movies.

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For long form video content, 30 minutes or longer, a larger screen generally showed a greater share of time watched. Connected TVs 52 percent were ahead of tablets 36 percent, mobile phones 23 percent and PCs 22 percent. A study  shared by IAB found that nearly one-third 30 percent of smartphone owners in the United States and Canada watch full-length TV shows on their smartphones, and 20 percent watch full-length movies.

For Brands, publishers and broadcasters relying on video for engagement here are the key content insights shared by Shareablee, where engagement for Video Content on social media channels grew by over 255 percent over First half, 2014. Shareablee’s Social Best practices are based on performance of 100,00 properties monitored daily.

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